On Earth Day 2025, Tata Power Renewable Energy Ltd. (TPREL) unveiled its new campaign, #GreenPowerShift, aimed at encouraging individuals and businesses to rethink how they consume and source energy. The initiative serves as a timely reminder of the urgent need to reduce our environmental footprint and shift toward cleaner, renewable energy solutions.
Rooted in the powerful question, “How are we powering it better?”, the campaign aligns with Earth Day’s global theme, ‘Our Power, Our Planet’, emphasizing the role of responsible energy choices in combating climate change. #GreenPowerShift challenges conventional energy usage and calls for a transition from passive consumption to proactive, conscious decision-making.
The campaign highlights how every unit of energy used has an environmental impact. It encourages people to take tangible steps- whether by installing rooftop solar panels at home, adopting clean energy solutions for businesses, or supporting community-driven renewable projects.
TPREL is facilitating this transition with a comprehensive portfolio of green energy offerings, including rooftop solar, open access power, hybrid systems, and round-the-clock green energy solutions. The goal is to make sustainable energy not just aspirational, but easily accessible and practical for a wide range of consumers.
By inspiring a collective movement toward sustainability, Tata Power Renewables reinforces the idea that clean energy is not just the future—it is the necessity of the present. The #GreenPowerShift campaign serves as a rallying call for India to power its growth with responsibility and resilience.
