The Advertising Club (TAC) has introduced a refreshed brand identity, signalling a new chapter in its evolution as a key industry body representing advertising, marketing and media professionals in India. The revamp honours the organisation’s legacy while aligning it with the demands of a fast-changing marketing landscape.

Created in collaboration with global brand consultancy Landor, the updated identity blends continuity with modernity. While retaining TAC’s longstanding credibility and authority, the new visual system adopts a more contemporary and flexible design language suited to today’s dynamic ecosystem.

Over the decades, TAC has played an influential role in shaping industry conversations through its forums, initiatives and awards. As technology, data and new creative models continue to redefine the business, the refreshed identity reflects a sharper positioning for the organisation – one that acknowledges transformation while staying rooted in its foundational values.

The redesigned brand system is intended to seamlessly extend across TAC’s events, partnerships and digital platforms. It seeks to balance heritage with a progressive outlook, reinforcing the club’s relevance within India’s evolving marketing and advertising community.

Commenting on the development, Dheeraj Sinha, president of The Advertising Club and CEO of McCann India, said the seven-decade-old institution carries both responsibility and opportunity. He added that the new identity reaffirms TAC’s commitment to leading conversations, setting benchmarks and championing ideas that will shape the future of marketing and advertising in India.