The Body Shop India has launched its latest campaign, ‘More Love for Less’, introducing a refreshed pricing strategy across 12 of its most popular product categories. This bold move aims to make the brand’s ethical beauty offerings more accessible than ever, inviting a broader audience to experience its trusted skincare and body care essentials at significantly reduced prices.
With entry-level pricing now more wallet-friendly, The Body Shop is responding to evolving Indian consumer preferences while staying true to its ethical and inclusive roots. The initiative reinforces the brand’s commitment to making premium, cruelty-free, and sustainably sourced beauty products available to a wider demographic.
Rahul Shanker, Group CEO of Quest Retail, which operates The Body Shop in India, emphasized the long-term vision behind the strategy. “To truly be inclusive, we must rethink accessibility. This is about democratizing ethical beauty for all – across ages, genders, and geographies,” he said.
The accompanying ‘More Love for Less’ campaign brings this shift to life through vibrant, emotionally resonant storytelling. Centered around the excitement and joy of consumers discovering their favorite products at new price points, the campaign showcases real people across generations embracing beauty rituals, gifting generously, and reconnecting with products they love.
With a digital-first approach and a creative lens that celebrates India’s diverse beauty, The Body Shop’s campaign is both strategic and heartfelt. By delivering the same high-quality formulations at better prices, the brand underscores that affordability and ethics can go hand in hand.
