Designer fan brand The Fan Studio has awarded its public relations mandate to Vigor Media Worldwide following a competitive multi-agency pitch process.
As part of the partnership, Vigor Media Worldwide will lead the brand’s communications strategy and media outreach efforts from its Delhi-NCR office, supported by its associate network across India and international markets.
The appointment comes at a time when The Fan Studio is expanding its footprint and strengthening its position in the premium designer fan segment. Known for transforming ceiling fans into statement décor pieces, the brand offers bespoke designs that blend craftsmanship with functionality. Its portfolio features intricate detailing inspired by traditional Indian artistry, including marble inlay work, metal carvings, and handcrafted wood finishes.
Commenting on the collaboration, Prateek Shah, Director, The Fan Studio, said the brand has always focused on creating products that go beyond utility and reflect individuality and craftsmanship. He added that as the company enters new markets, it was important to partner with an agency that understands its vision and unique positioning.
Nikhil Singhal, Founder of Vigor Media Worldwide, said The Fan Studio has carved a distinctive niche in a category traditionally dominated by functional products. He noted that the brand’s design-led approach, heritage, and product story provide strong opportunities for strategic storytelling and media engagement.
The Fan Studio is part of TULLU, a homegrown manufacturing company established in 1958. Over the years, its designer fans have found a place in luxury residences, hotels, and resorts across India and several international markets.
Through this partnership, The Fan Studio aims to further enhance brand visibility and strengthen its presence among consumers seeking premium, design-focused home décor solutions.
