On September 20, 2025, The Hindu celebrated 147 years of journalism, reinforcing its commitment to credible news in an era challenged by misinformation and generative AI.
Founded in 1878 in Chennai by six young nationalists – G. Subramania Iyer, M. Veeraraghavachariar, T.T. Rangacharya, P.V. Rangacharya, D. Kesava Rao Pantulu, and N. Subba Rao Pantulu – The Hindu has grown into one of India’s most respected English-language dailies.
To mark this milestone, The Hindu unveiled a print and digital infographic ad, conceptualised by Talented ad agency, that maps out its rigorous newsroom editorial process. Shared on Instagram by Nirmala Lakshman, Chairperson of The Hindu Group, the campaign shifts the focus from product to process, emphasizing the values that have sustained the publication for nearly a century and a half.
The detailed flowchart visually traces a journalist’s journey – starting with the key question, “Is the story in the public interest?” – and moving through layers of fact-checking, sourcing, pitching, and editorial scrutiny before a story makes it to print.
True to its spirit, the infographic balances seriousness with a touch of wit. One standout line reads: “Editor sees em dashes. Frowns again,” – a subtle critique of generative AI and a nod to the human judgment that defines The Hindu’s editorial integrity.
By spotlighting its process rather than its product, the campaign reminds readers that journalism at The Hindu is built on rigorous verification, curiosity, and accountability – qualities that are increasingly vital in today’s information ecosystem.
