~ Award-winning global storyteller to lead creative at AI-native marketing agency ~
Theblurr, a full-service AI-native marketing and media agency, has announced the appointment of Sainath Saraban as Co-founder and Chief Creative Officer (CCO). A visionary known for his bold storytelling and global brand expertise, Sainath will now lead the agency’s creative vision-helping brands break through the clutter with campaigns grounded in insight, craft, and business outcomes.
A Legacy of Global Creativity
Sainath (“Sai”) brings over 20 years of creative leadership, having worked across India, the USA, Latin America, Southeast Asia, Europe, and Africa. His impressive portfolio includes work on some of the world’s most iconic brands such as:
- Pepsi
- Bacardi
- Coca-Cola
- Nike
- Levi’s
- Amazon
- Microsoft
- Hewlett-Packard
Notably, Sai is the mind behind the ‘Aaj kuch Toofani karte hai’ campaign for Thums Up, one of India’s most memorable brand moments.
Career Highlights
Sai’s creative journey spans some of the industry’s most respected agencies and ventures:
- JWT and McCann – Early creative stints
- Leo Burnett India – Former National Creative Director
- Simple Creative Inc. and Studio Simple (U.S.) – Founder and Creative Head
- Global Creative Director, Hewlett-Packard – Driving brand storytelling across markets
Throughout his career, Sai has bridged cultural nuance with big-brand narratives, creating work that resonates both globally and locally.
Leadership Commentary
Shamsuddin Jasani, Co-founder & CEO, Theblurr:
“Sai is not just a creative leader-he’s a global storyteller who speaks the language of culture, technology, and human truth. At Theblurr, where we combine AI with human intelligence, he will be key in driving creative excellence with speed and purpose.”
Sainath Saraban, Co-founder & CCO, Theblurr:
“Theblurr is the kind of agency I’ve always wanted to build-a creative playground fueled by technology and purpose. From campaign thinking to platform storytelling, I’m excited to create work that is culturally alive, globally scalable, and commercially impactful.”
The Road Ahead
Sainath’s appointment represents a significant step in Theblurr’s mission to deliver brilliant outputs and smarter outcomes by integrating media, creativity, and data into one seamless, AI-powered system.
As Theblurr continues to shape the future of marketing, Sai’s creative leadership will play a crucial role in defining a new era of brand storytelling-where technology enhances creativity, not replaces it.
