Thermocool Home Appliances has announced Bollywood star Saif Ali Khan as the brand ambassador for its cooling products portfolio, marking a significant step in strengthening its brand presence and reinforcing its commitment to delivering comfort, performance, and style to modern Indian households.
Strengthening Brand Connect
As the face of Thermocool’s desert air coolers, room coolers, and portable cooling solutions, Saif Ali Khan will headline high-profile campaigns, consumer promotions, and digital initiatives. The collaboration is designed to refresh Thermocool’s brand connect, particularly during the crucial summer season when cooling appliances see peak demand.
Leadership Commentary
Rajeev Kumar Gupta, Managing Director, Thermocool Home Appliances, said:
“This collaboration marks a key milestone in Thermocool’s brand evolution. Saif Ali Khan is a household name who resonates strongly with today’s consumers – those who value utility as much as style. His association brings renewed energy to our communications and reiterates our commitment to offering cooling solutions that are high-performance, aspirational, and design-led.”
Tushar Gupta, Director of Operations, added:
“We are delighted to welcome Saif Ali Khan to the Thermocool family. His versatility and credibility perfectly reflect our brand’s values. Over the next two years, this association will strengthen our consumer connect and reinforce our position as a preferred choice in an increasingly competitive market. Our mission remains the same – to deliver innovative, high-quality, and stylish cooling products that meet the evolving needs of Indian homes.”
Tanuj Gupta, Director – Sales & Marketing, further emphasized:
“Today’s consumers demand functionality without compromising aesthetics. Saif Ali Khan’s timeless appeal and versatile personality embody this balance of style and performance. His association aligns perfectly with our philosophy of delivering modern, efficient, and aspirational cooling solutions for contemporary households.”
Raising the Bar for Cooling Solutions
Thermocool has consistently built consumer trust by combining advanced cooling technology with ease of use and design excellence. With Saif Ali Khan as brand ambassador, Thermocool is set to elevate its image further, delivering premium experiences across media platforms and reinforcing its position as a household favorite for reliable, stylish cooling solutions.
