Brand Concepts (BCL), the official licensee for Tommy Hilfiger Travel Gear in India, has announced a partnership with Lucknow Super Giants (LSG) as the official travel accessories partner for the IPL 2026 season. As part of the collaboration, the team will be equipped with Tommy Hilfiger Travel Gear products throughout the tournament.
Under the partnership, players and staff of Lucknow Super Giants will travel with a curated range of Tommy Hilfiger backpacks and Las Vegas luggage, designed to support their travel needs during the league. The association highlights Brand Concepts’ strategy to strengthen the presence of Tommy Hilfiger Travel Gear in India by aligning with high-visibility sporting platforms.
By partnering with a team that has rapidly built a strong presence and loyal fan base in the IPL, the brand aims to connect with cricket enthusiasts across the country. The Indian Premier League, known for its massive nationwide reach, offers an ideal platform for the brand to enhance visibility and engagement among a broad audience.
Commenting on the partnership, Abhinav Kumar, CEO of Brand Concepts, said that Tommy Hilfiger Travel Gear reflects a spirit of movement, performance, and modern ambition. He added that the collaboration with Lucknow Super Giants represents a shared commitment to resilience and excellence both on and off the field.
Lucknow Super Giants continue to strengthen their commercial ecosystem by partnering with brands that align with the team’s dynamic identity and growth in the league.
Through this collaboration, Tommy Hilfiger Travel Gear aims to expand its footprint in India’s sporting ecosystem while reinforcing its positioning within the travel accessories category.
