GD Foods, which markets a wide range of sauces, pickles and condiments under its TOPS brand and is backed by AWL Agri Business, has launched a new brand campaign titled ‘Foodies Ka Choice’. The campaign marks the rollout of TOPS’ latest television commercial featuring its brand ambassador, Kareena Kapoor, and reinforces the brand’s flavor-led positioning across sauces and condiments.

Rooted in the insight that true food lovers never compromise on taste, ‘Foodies Ka Choice’ celebrates India’s growing community of food enthusiasts-home cooks, snack lovers and culinary experimenters-who prioritize authenticity, variety and rich flavors. The film captures everyday, relatable foodie moments, positioning TOPS as a trusted companion across diverse cooking and snacking occasions while strengthening its relevance among modern households and younger consumers.

Commenting on the campaign, Arvind Kumar Sharma, COO – Sauces and Condiments Business at AWL Agri Business, said the initiative aims to deepen TOPS’ emotional connection with consumers by aligning with evolving food habits. He added that the brand’s diverse portfolio supports both everyday cooking and indulgent snacking, while Kareena Kapoor’s association brings confidence, modernity and relatability to the narrative.

Sharing her perspective, Kareena Kapoor said that taste remains the ultimate priority for food lovers and praised TOPS for celebrating consumers who value flavour above all else. She described the campaign as a reminder to never settle when it comes to taste.

The campaign also marks the first major brand initiative since AWL Agri Business became a strategic partner in GD Foods. It will be amplified through a 360-degree media plan spanning television, cinema, digital and social media, OTT platforms, radio and digital audio, ensuring strong visibility across urban and emerging markets.