Srishti Media has launched a comprehensive integrated campaign for Truecaller specifically targeting iPhone users across eight major Indian cities. The campaign positions Truecaller as an essential communication tool for iPhone owners, promoting its safer and smarter call management features.
The multi-channel approach includes high-impact print advertisements in leading national publications alongside strategic outdoor branding at iconic city locations, busy marketplaces, popular hangout spots, office complexes, and shopping malls. Premium visibility was also secured through in-flight advertising.
In the digital realm, Truecaller’s presence was established across major OTT platforms including Hotstar, Zee5, and MX Player. The campaign further extended to e-commerce sites like Amazon and OLX, as well as quick commerce applications such as Blinkit and Zepto. For precise targeting, display advertisements were deployed on handset-specific platforms to ensure iPhone users encounter the brand throughout their daily activities.
Mandeep Malhotra, founder and CEO of Srishti Media, emphasized that the campaign demonstrates Truecaller’s commitment to serving India’s iPhone user base. “With strategic placements across physical and digital touchpoints, we’ve ensured the message reaches users wherever they are — from their morning paper to their OTT screens and mobile handsets,” Malhotra explained.
