Bajaj Broking has unveiled a new advertising campaign timed with the high-energy backdrop of the ICC Men’s T20 World Cup, reinforcing a simple but powerful idea: investing doesn’t have to be complicated. Rooted in its brand promise, ‘Seedhi Simple Investing – Bajaj Broking’, the campaign addresses a long-standing mental barrier for many Indians-the belief that investing is difficult to understand and even harder to begin.

The campaign brings this insight to life through a series of relatable films that draw parallels between everyday confusion and financial decision-making. In one film, a man struggles to decode confusing washroom signage, only for the narrative to contrast this with how effortlessly one can select a mutual fund and start a SIP on the Bajaj Broking app. Another film highlights a routine cab payment scenario, juxtaposed with the app’s Buy Now Pay Later (BNPL) feature for stock investments. A third film uses a man overwhelmed by similar-looking lift buttons to underline a clear message: some things should remain simple-investing included.

Commenting on the initiative, Manish Jain, MD of Bajaj Broking and Deputy CEO of Bajaj Finance, noted that the T20 World Cup’s massive viewership provides an ideal platform to build awareness at scale. The campaign aims to reduce hesitation among first-time investors by combining the trust of the Bajaj brand with a genuinely simple investing experience.

Neeraj Pandey, CMO, added that investing often feels complex due to how it is presented. By making it familiar and intuitive, Bajaj Broking hopes to empower new and evolving investors to take their first confident step.

Through this campaign, Bajaj Broking spotlights its mobile-first platform that seamlessly integrates stocks, mutual funds, IPOs, research insights, and MTF-proving that simplicity can be a powerful growth driver in financial services.