Creator-led initiative celebrates the joy of everyday plant care without the pressure of perfection
Home gardening brand Ugaoo has kicked off the monsoon season with a new creator-led campaign titled ‘Anyone Can Plant’, aimed at making plant care feel approachable, relatable, and joyful. Launching on July 2, this marks Ugaoo’s first large-scale creator collaboration, positioning the brand as a lifestyle-driven label that taps into storytelling and youth culture.
The campaign features a diverse lineup of creators – including Nikhil Kini, Saniya Mirwani, Deesha Katkar, and Joel Dsouza – who will share personal experiences with plant care during the monsoon. From overwatering mishaps to celebrating new growth, the content will be shared on Instagram throughout July and August, using formats like rants, monologues, and “day in the life” videos.
“At Ugaoo, we believe the monsoon is nature’s reset – it’s the perfect time to bring greenery into our lives,” said Siddhant Bhalinge, founder and CEO, Ugaoo. “With Anyone Can Plant, we want to celebrate that instinct to grow and nurture. Plant care isn’t about perfection or jargon – it’s about curiosity, connection, and finding joy in small, green moments.”
Designed to resonate with urban Gen Z and millennial audiences, the campaign redefines gardening as a lifestyle choice rooted in sustainability, creativity, and emotional wellness – inviting a new generation to embrace the simple act of planting.
