Veritas Reputation PR, a specialist consultancy in financial and corporate communications, has been awarded the public relations mandate for Bandhan Group (Bandhan Financial Services Limited). The appointment follows a competitive multi-agency pitch that saw participation from several leading PR firms across the country.

Under this mandate, Veritas Reputation will spearhead the group’s strategic communications efforts. The partnership will focus on strengthening Bandhan Group’s corporate narrative, deepening stakeholder engagement, and enhancing its brand positioning across both traditional and digital media platforms. The scope of work includes corporate communications, leadership profiling, and integrated media outreach, aligning with the group’s evolving growth trajectory.

Arvind Agarwal, managing director of Bandhan Group, highlighted the importance of the collaboration, stating that consistent and transparent communication is central to building long-term stakeholder trust. He noted that Veritas Reputation’s specialised expertise makes it a strong partner as the group continues to expand as a diversified financial services conglomerate.

Echoing this sentiment, Hemant Batra, managing director of Veritas Reputation PR, described the mandate as an endorsement of the firm’s deep capabilities in BFSI communications. He emphasised the firm’s commitment to amplifying Bandhan Group’s brand legacy while reinforcing its reputation as a forward-looking and trusted financial institution.

This partnership comes at a pivotal phase in Bandhan Group’s journey, as it looks to scale sustainably while strengthening its positioning in India’s competitive financial services landscape.