Mumbai: Birla Opus Paints, a Grasim Industries brand under the Aditya Birla Group, has unveiled its latest campaign – ‘Birla Opus Assurance’ – bringing a bold new promise to the Indian paint market. The campaign introduces a one-year free repainting warranty, ensuring customer satisfaction by covering walls through all seasons.

At the heart of the campaign are brand ambassadors Vicky Kaushal and Rashmika Mandanna, who bring a lively, relatable charm to the films. Joining them in separate stories are actors Ranveer Shorey, Murali Sharma, Seema Pahwa, and Jaaved Jaaferi – each film infusing humour and everyday scenarios to highlight the brand’s commitment to quality and trust.

The ‘Birla Opus Assurance’ offer guarantees that if a repaint is needed within a year, it will be done at no cost – over and above the existing product warranty. This positions the brand as not just high-performing, but also truly customer-centric.

Rakshit Hargave, CEO of Birla Opus Paints, noted, “Painting is a major decision for homeowners. Our assurance initiative is a testament to our confidence in our products and our commitment to offering peace of mind to our customers.”

Inderpreet Singh, Marketing Head, added, “The films blend humour and credibility. With Vicky and Rashmika leading the charge, we’re building a trustworthy, dependable brand narrative.”

Sachin Kamble, CCO at Leo – South Asia, said, “We rooted the creative idea in Indian values of trust and quality. Using characters like contractors and architects as credibility anchors, we reinforced the brand’s confidence through engaging storytelling.”

The campaign will be rolled out in Hindi and major regional languages across TV, digital, and print channels.

Agency Credits:
Client: Birla Opus Paints
Creative Agency: Leo India