Victoria’s Secret has launched its Summer Signature campaign in India, featuring actor Triptii Dimri as the face of the collection. The campaign highlights a blend of comfort, style, and everyday wearability, tailored for the Indian summer.
The newly introduced range includes a mix of lingerie and sleepwear, spanning striped T-shirts, wireless bras, panties, and satin sleepwear sets. Designed to prioritise ease and versatility, the collection reflects the brand’s evolving focus on comfort-led fashion while maintaining its signature aesthetic.
A key highlight of the campaign is the Cool Air collection, which features the CoolBra-crafted with breathable, quick-dry fabric to suit warm weather conditions. This range is positioned to meet the needs of consumers looking for lightweight, functional innerwear without compromising on style.
The collection is available across select retail stores in India as well as on the brand’s official website. Pricing begins at ₹1,299 for panties and goes up to ₹11,299 for premium sleepwear pieces, catering to a wide range of preferences within the premium segment.
Commenting on the collaboration, Triptii Dimri shared that the brand’s emphasis on individuality and confidence resonates strongly with her. She highlighted that the collection’s focus on comfort and simplicity aligns with her personal style.
With this campaign, Victoria’s Secret continues to deepen its presence in India, appealing to a new generation of consumers seeking a balance between comfort, confidence, and modern design.
