Victoria’s Secret has unveiled its 2026 Valentine’s Day campaign, A Very VS Valentine’s, featuring global style icon Hailey Bieber. Blending contemporary design with the brand’s signature romantic heritage, the campaign sets the mood for February 14 through playful silhouettes, bold colour stories, and modern expressions of love.

Positioned as the “Season’s Queen of Hearts,” Hailey Bieber appears in a series of looks that range from soft pale-pink lace to dramatic ruffled red ensembles. The visuals celebrate confidence and individuality, inviting consumers to embrace love in its many forms. With this campaign, Victoria’s Secret reinforces its position as a destination for Valentine’s Day shopping, offering a curated selection of lingerie, sleepwear, and gifting essentials.

Central to the campaign is the Dream Collection, which focuses on softness, sensuality, and elevated everyday glamour. Designed to combine comfort with allure, the collection features delicate lace bras, flattering panties, feminine colour palettes, and luxurious fabrics. According to the brand, the pieces are intended to transition seamlessly from special occasions to everyday wear, offering both versatility and confidence.

The Valentine’s edit includes lace and embroidered bras and panties in romantic tones, statement lingerie silhouettes that elevate daily dressing, and soft, feminine sleepwear sets designed for relaxed Valentine’s evenings. Each item is crafted to feel indulgent while remaining wearable.

With an inclusive range of sizes, styles, and price points, the collection aims to make gifting simple and meaningful. Whether shopping for a partner or indulging in self-gifting, Victoria’s Secret positions A Very VS Valentine’s as a celebration of modern romance and personal expression.