The spotlight shone brightly on Wavemaker and ABP Pvt Ltd at this year’s ABBY One Show Awards held during Goafest 2025, with both industry heavyweights walking away with top honors in their respective categories.
Wavemaker, a leading media agency under the WPP-owned GroupM umbrella, was named Media Agency of the Year, outperforming 68 competing agencies. The agency delivered an impressive medal haul: six Golds, eight Silvers, and four Bronzes, in addition to a prestigious Grand Prix for their standout campaign for Dream11. The media category this year attracted 1,398 entries, showcasing the depth and intensity of competition.
Not far behind was Mindshare, another GroupM agency, securing second place with four Golds, four Silvers, and five Bronzes. EssenceMediacom, also from GroupM, rounded out the top three with two Golds, two Silvers, and two Bronzes, a clean and consistent performance across the board.
On the publishing front, ABP Pvt Ltd continued its winning streak, clinching the Publisher of the Year Award for the third consecutive year. With a total of 30 points earned from one Gold, three Silvers, and one Bronze, ABP solidified its reputation as a leader in the publishing space.
Bennett, Coleman & Co. Ltd (BCCL) followed closely with one Gold and one Silver, scoring 28 points, while Jagran Prakashan Ltd came in third with two Golds and one Silver, tallying 22 points overall.
The first day of Goafest 2025 proved to be a celebration of creative excellence, strategic media execution, and impactful publishing – setting the tone for the rest of the festival.
