Wella Professionals has launched its latest campaign film, Glow From Within, marking the debut of the Illumina Color City Collection: Mumbai Edition. Inspired by Mumbai’s striking contrasts-glamour and grit, ambition and artistry-the film captures the layered personality of the modern woman through a glow-centric hair colour narrative.
Conceptualised in-house and produced by Bombay Film Company, the campaign was shot across iconic city landmarks including the Gateway of India, Flora Fountain and Bandra Worli Sea Link. These backdrops visually frame Mumbai’s energy and elegance while reinforcing the collection’s premium positioning.
The Mumbai Edition introduces three signature looks crafted by Wella India Ambassadors. Glam Glow draws from Bollywood-inspired sophistication with neutral and cool brown tones for a polished finish. Dreamer Glow reflects the city’s creative soul, blending cool blondes with natural browns for a soft, ethereal aesthetic. Power Glow channels professional confidence through cool browns and soft blondes, delivering understated luxury.
Powered by Illumina Color’s violet base, along with Microtones and Microlight technologies, the collection is tailored for Indian hair. It neutralises unwanted warmth, enhances colour clarity and creates multi-dimensional luminosity.
With this launch, Wella Professionals positions hair colour as a medium of identity and self-expression. The Mumbai Edition marks the first chapter in a broader city-inspired series, with more regional narratives planned to celebrate individuality across India.
