Wipro Consumer Care and Lighting, under its flagship home care brand MaxKleen, has announced the launch of its latest innovation – MaxKleen 2-in-1 Floor Cleaner. The scientifically formulated product not only removes tough dirt and grime but also repels insects, setting a new benchmark for home hygiene in India.
A Game-Changing Dual-Action Solution
Unlike conventional floor cleaners that focus solely on disinfection, MaxKleen 2-in-1 combines 99.9% germ protectionwith natural insect-repelling properties. Its proprietary blend of natural oils – including lemongrass, cedarwood, and pine oil – tackles ants, flies, and other common pests while leaving floors sparkling clean.
The product is designed to address the dual challenge of cleanliness and pest control that Indian households face daily, saving time and delivering superior hygiene outcomes. Its non-sticky formula and refreshing lemongrass fragrancefurther enhance the cleaning experience, leaving homes fresh, safe, and protected.
Launch TVC Brings the Idea to Life
To support the launch, MaxKleen released a playful television commercial that dramatizes its unique proposition. The ad opens with a homemaker cleaning her floor as animated ants, flies, and bad odors threaten to invade. The pests mock traditional cleaners – until MaxKleen 2-in-1 is introduced. The pests are quickly driven out, symbolizing a home that’s not just clean, but defended.
Brand Commentary
Ushasis Saha, GM – Business Development, Wipro Consumer Care and Lighting, said:
“Today’s consumers demand more from their floor cleaners – they want superior protection and effortless convenience. MaxKleen 2-in-1 delivers both by combining deep cleaning with effective insect repellence in a single solution. At Wipro Consumer Care & Lighting, we focus on creating products that align with modern lifestyles – blending convenience with powerful results. This launch strengthens our commitment to helping families maintain safer, fresher, and more hygienic homes.”
