Wondrlab, the platform-first martech network, has announced the launch of Opportune Europe, marking a major milestone in its global expansion journey. Following the acquisition of Polish agency WebTalk in 2024, this move strengthens Wondrlab’s presence in Central and Eastern Europe (CEE) and introduces its proven Indian innovation to international markets.
Taking Opportune Global
Opportune, Wondrlab’s advanced influencer marketing platform acquired in 2022, has seen remarkable success in India – one of the world’s largest and most vibrant creator economies. With Opportune Europe, Wondrlab aims to replicate this success by delivering data-driven, creator-led marketing solutions for brands across the CEE region.
Leadership & Vision
Commenting on the launch, Vandana Verma, Co-Founder & Managing Partner, Wondrlab Network, said:
“With Opportune Europe, we’re not just expanding geographically – we’re exporting a data-led influencer marketing model that has transformed brand-creator engagement in India. The CEE market is ready for this evolution, and our goal is to blend technology with deep market insights to deliver measurable impact. This launch underscores the scalability of Indian innovation, and we’re confident that Łukasz’s leadership will accelerate our vision of building a truly global martech ecosystem.”
Adding perspective, Michał Dunin, CEO of Wondrlab Europe and Founder of WebTalk, stated:
“Our European journey, which began with WebTalk’s acquisition, is now entering an exciting next phase. Influencer marketing in CEE is maturing into a key business driver, and Asia is far ahead in leveraging this opportunity. By introducing Opportune to Europe, we are creating a technological bridge between continents. With Łukasz, an expert in influencer and AdTech, leading this initiative, we are confident of successfully transferring innovation and building a strong presence. This is just the first step – further acquisitions to strengthen our offering are already on the horizon.”
Key Appointment & Operating Model
To spearhead this initiative, Łukasz Borek has been appointed CEO of Opportune Europe and Chief Influencer & AdTech Officer for Wondrlab in Poland. With over 17 years of experience in media and technology – including scaling a creative media firm within Publicis Groupe – Borek’s expertise in data-driven communications and local market insights will play a pivotal role in Opportune Europe’s growth.
Opportune Europe will follow a “managed service” model, combining automation and analytics with end-to-end agency support. The platform will offer:
- Influencer Identification & Mapping
- Campaign Management & Optimization
- ROI Measurement & Advanced Analytics
This approach allows brands to execute creator-led campaigns with precision, transparency, and measurable business results.
