QSR leader Wow! Momo has expanded into the FMCG sector with the launch of Wow! Noodles, introducing a distinctive range of fusion flavors including Thukpa, Khao Suey, Manchurian, Korean, and Chinese Bhel to the cup noodles segment.
The product is now available nationwide through multiple distribution channels, including quick commerce platforms (Instamart, Zepto, Blinkit, BigBasket), modern retail chains (Reliance, More Retail, Spencer’s), and over 10,000 general trade stores across 200+ towns and cities. The brand has also secured placements on inflight menus for Akasa Air, Air India Express, and SpiceJet.
“With Wow! Noodles, we are disrupting the cup noodles category by bringing the perfect blend of desi and Asian flavors in a format that is both convenient and exciting,” said Sagar Daryani, Group CEO & Founder of Wow! Momo.
Mithun Appaiah, CEO of Wow! FMCG, added: “We are leveraging the strong brand equity of Wow! Momo to make Wow! Noodles a household favourite.”
Launched 24 months ago with packaged momos, Wow! FMCG has rapidly grown to offer 16 momo SKUs and 9 cup noodle varieties, achieving a ₹60 crore annual run rate. The company recently expanded internationally, launching products in Middle East markets through the Lulu Group.
