In collaboration with chef Ranveer Brar, the brand champions inclusive indulgence with a health-forward twist.
Wow! Momo has introduced India’s first gluten-free momos, crafted with quinoa and chickpeas, marking a significant step toward health-conscious innovation in the quick-service restaurant (QSR) space. Designed to cater to fitness enthusiasts, consumers with dietary restrictions, and health-aware diners, the launch expands the brand’s offering while promoting the idea that indulgence can be inclusive.
To support the launch, Wow! Momo has partnered with celebrity chef Ranveer Brar for a digital film campaign that highlights the emotional connection people have with food-and how no one should be left out of that experience. The film promotes the belief that flavour and wellness can go hand-in-hand.
Backed by a recent research report valuing India’s gluten-free food and beverage market at USD 22.25 million, with a projected CAGR of 13.93%, Wow! Momo positions its new gluten-free range as both high in protein and rich in taste-an uncommon combination in the QSR sector.
Sagar Daryani, Co-founder and CEO, Wow! Momo Foods, commented:
“We’ve always viewed the momo as more than a dish-it’s a comfort food with deep cultural resonance. With this new gluten-free range, we’re expanding that emotional connection to include more people. Indulgence shouldn’t exclude anyone, and this launch fits into our broader mission to offer healthier, smarter, and more inclusive formats as we scale.”
Chef Ranveer Brar added:
“Taste is everything. No matter how healthy or inventive the food, if it doesn’t satisfy the palate, it misses the mark. These gluten-free momos from Wow! Momo surprised me-they deliver on flavour, texture, and nostalgia. The best part? They include people who usually miss out. That’s what great food should do-bring everyone to the table.”
The gluten-free momo range is now available across 11 major metro cities, with plans underway to extend the product into Wow! Momo’s FMCG ready-to-eat packaged food segment. The move signals the brand’s commitment to meeting growing demand for health-forward, inclusive food options and expanding its footprint across diverse consumer segments.
