WPP has unveiled WPP Media, a fully integrated, AI-powered media company designed to deliver personalized marketing at scale. Replacing the GroupM brand, WPP Media reflects the increasing demand for unified media, data, and production capabilities.

Managing over $60 billion in annual media investment, WPP Media partners with 75% of the world’s leading advertisers across 80+ markets. Mindshare, Wavemaker, and EssenceMediacom will continue operating as distinct brands, supported by shared technology and infrastructure.

At the core of WPP Media is WPP Open-WPP’s AI-enabled marketing platform-powered by a £300 million annual investment and partnerships with top AI companies. This integration provides clients with seamless access to WPP’s full suite of capabilities in creative, production, data, commerce, and media.

The new offering allows brands to unify their owned, earned, shared, and paid media strategies, with advanced personalization, measurement, analytics, and connected commerce solutions. WPP Media also prioritizes employee growth through investments in AI-focused learning and development programs.

Brian Lesser, CEO of WPP Media, said:

“WPP Media is built for a world where media is everywhere. By integrating AI, data, and talent, we help clients stay ahead of shifting consumer expectations and unlock growth.”

Mark Read, CEO of WPP, added:

“This move reflects our strategy to offer simpler, more connected solutions. WPP Media is tailored for today’s intelligent, AI-driven marketing landscape.”

WPP has also launched a new B2B campaign spotlighting its AI capabilities and integrated offerings. Learn more at wppmedia.com and wpp.com/ai.