In a landmark development for India’s advertising and digital marketing landscape, YAAP (Yaap Digital)and Gozoop Group have announced a strategic merger valued at over ₹100 crore. The deal – structured as a mix of equity and cash – is currently subject to due diligence, regulatory approvals, and customary closing conditions.
Once completed, the transaction will see YAAP lead the merged entity, bringing together complementary strengths from both companies across creative, CX (customer experience), performance media, influencer marketing, analytics, and tech-enabled solutions.
The combined capabilities aim to create India’s first truly homegrown global advertising network, offering brands full-funnel solutions across paid, owned, and earned media ecosystems.
A Vision for a Global Indian Advertising Network
Atul Hegde, Founder of YAAP, stated:
“At YAAP, our goal has always been to build an independent, future-ready network from India – one that fuses creativity, technology, and culture at scale. Partnering with Gozoop is a bold step toward that global vision. Together, we will enhance our ability to deliver world-class solutions while staying rooted in Indian values.”
Gozoop Group Co-founders, Rohan Bhansali and Ahmed Aftab Naqvi, added:
“This isn’t just a merger – it’s a movement to assert India’s independent voice in global marketing. By combining our strengths with YAAP, we’re building a new chapter for Indian advertising – one defined by creativity, technology, and true independence.”
The companies have yet to announce detailed plans regarding leadership, integration, and governance structures, which will be shared as the transaction nears closure.
