YesMadam, a leading at-home salon service, has launched a new campaign titled ‘GYM Kiya?’ featuring Guinness World Record holder and national athlete Vispy Kharadi. The campaign humorously addresses the common issue of post-workout soreness and promotes YesMadam’s male grooming services.
In the campaign, Vispy Kharadi is depicted struggling with post-gym soreness, unable to tie his shoelaces. A voice repeatedly asks, “GYM Kiya? GYM Kiya? GYM Kiya?”, rebranding GYM as “Get YesMadam.” The message is clear: anyone experiencing muscle soreness can benefit from YesMadam’s at-home spa services for recovery.
This initiative aims to expand YesMadam’s reach among male audiences and highlight its range of male-focused services, which include spa therapies, grooming, and wellness treatments. Known for his focus on fitness, Vispy brings authenticity to the campaign, positioning YesMadam as an essential service for muscle recovery.
YesMadam offers a variety of services tailored for men, such as full-body massages, premium spa therapies, and potli massages, all provided in the comfort of one’s home. These services are designed to alleviate stress, rejuvenate the body, and promote overall well-being.
With this campaign, YesMadam continues to innovate in the wellness industry, making professional spa services accessible to a broader audience and enhancing the customer experience.
