Youthbeat has secured the mandate for the Myntra Style Squad campaign, reinforcing its footprint in influencer-led fashion marketing. The initiative will see Youthbeat curate and manage a dedicated collective of leading fashion creators to drive digital-first storytelling for Myntra.

As part of the partnership, Youthbeat will assemble a diverse squad spanning fashion, lifestyle and youth culture. The focus will be on building authentic, trend-aware narratives that reflect how young consumers discover, engage with and shop for fashion across social platforms. The campaign aims to merge cultural relevance with measurable impact, positioning creator content at the heart of brand engagement.

Raghav Bagai, co-founder of Youthbeat, said the collaboration marks another milestone in the agency’s ongoing association with Myntra. He emphasised the intent to develop a structured, long-term content journey powered by a strong creator line-up, delivering consistent resonance and business outcomes.

Shubham Chawla, business head – creator and influencer vertical at Youthbeat, noted that creators increasingly shape fashion discovery and purchasing behaviour among young audiences. He added that the Style Squad initiative will combine Myntra’s authority in fashion with Youthbeat’s creator-first strategy to produce culturally sharp, engaging content.

Monalisa Panda, head of social at Myntra, highlighted creator-led storytelling as a key growth lever for the category. She said Youthbeat’s understanding of digital culture and strong creator ecosystem make it a strategic partner for amplifying Myntra’s brand voice.

With this win, Youthbeat strengthens its position as a trusted collaborator for brands leveraging community-driven fashion narratives across India.