Bengaluru: Story TV has rolled out a vibrant new campaign featuring cricketer Yuzvendra Chahal and TV anchor-actor Shefali Bagga, blending cricketing flair with the fast-paced energy of short-form storytelling.
The campaign film presents Chahal in a playful new avatar as “Chief Story Officer,” sparring creatively with Shefali as they brainstorm ideas for a new short drama. What begins as a routine discussion quickly transforms into a witty, dramatic exchange – mirroring the high-impact, twist-driven narratives that define Story TV’s content.
Positioning itself as India’s leading short drama platform, Story TV highlights its growing dominance in the format. The app hosts India’s most-viewed short drama, surpassing 200 million views, while several other titles have crossed the 100 million mark. With a library of over 600 short dramas across romance, sports, thriller and more, the platform reports over five crore downloads and an average user watch time of more than 80 minutes per day.
Nishant Kumar, CMO of Story TV, described the campaign as a strategic move during the T20 World Cup, aligning cricket and cinematic storytelling – “India’s two greatest religions.” Drawing parallels with T20 cricket, he noted that just as every ball can change a match, Story TV’s one-minute dramas deliver instant hooks and high-stakes twists.
Chahal shared that the campaign allowed him to explore his creative side beyond cricket, while Shefali Bagga called the experience a natural extension of her love for entertainment.
According to Sensor Tower, Story TV has recently emerged as the second most downloaded entertainment app globally and continues to rank number one on the Play Store.
