Neha Malhotra has been appointed Senior Vice President – Marketing at Zee Music Company, marking her return to the mainstream music industry after her entrepreneurial stint with OneNative Content Studio. Bringing a renewed perspective shaped by her experience in building and leading independently, she is set to drive marketing strategy with a focus on artist-led storytelling, digital engagement, and brand collaborations. With prior experience at Saregama India, Malhotra’s appointment reflects Zee Music Company’s push to strengthen its marketing leadership amid a rapidly evolving music ecosystem.