Zepto Limited marked its entry into the wellness space with the launch of Zepto Fitverse, a community-driven fitness experience held at Hyfit, Bengaluru, in association with Angel One. Designed as a four-hour, no-frills workout event, Fitverse moved away from the idea of short-lived New Year fitness resolutions and instead focused on building consistency, participation, and everyday wellness.
As the Title Sponsor, Angel One reinforced the shared philosophy that both fitness and financial well-being are built through steady, compounding efforts rather than bursts of motivation. The event was co-powered by UpUrFit, Centrum, Britannia NutriChoice, and Epigamia, with additional support from Lifelong, Hansaplast, Cosmix, Avvatar, Swiss Military, and Pintola.
Fitverse brought together over 60 health, wellness, and fitness creators and featured immersive brand-led engagement zones. Former international cricketer and fitness advocate Jonty Rhodes, brand ambassador for UpUrFit, led warm-up and recovery sessions, anchoring the high-energy experience. Hansaplast hosted mascot-led stretch sessions and a first-aid-themed kiosk, while Centrum spotlighted nutrition through interactive activities and a nutrition score challenge.
Britannia NutriChoice encouraged healthier habits through fitness challenges, product tastings, and an engagement wall. Lifelong powered workout stations with equipment and interactive activities, while Cosmix and Epigamia supported post-workout recovery with protein shakes and yoghurt-based protein bars.
Through Fitverse, Zepto continues its culture-first storytelling approach, extending beyond commerce to create experiences rooted in how young India lives, stays active, and connects-making wellness feel social, accessible, and built for the long term.
