Zepto, the Indian quick commerce platform, has introduced Zepto Atom, a subscription-based data analytics service designed to provide consumer brands with advanced insights into their performance on the platform. This move positions Zepto to disrupt India’s ₹1,000 crore consumer analytics market by leveraging its extensive data infrastructure.
What Is Zepto Atom?
Zepto Atom is an advanced analytics tool that offers brands detailed, real-time insights into their sales, customer behavior, and market performance on Zepto. Unlike the existing free Zepto Brand Portal, which provides basic performance metrics, Zepto Atom delivers deeper, actionable data, including:
- PIN-code-level Market Share: Brands can analyze their performance at a hyperlocal level, identifying trends and opportunities in specific neighborhoods.
- Real-Time Metrics: The platform offers minute-by-minute updates on sales, customer impressions, and conversion rates, enabling brands to optimize campaigns and pricing strategies dynamically.
- Zepto GPT: An in-house Natural Language Processing assistant trained on Zepto’s data, Zepto GPT allows brands to query specific market trends and receive strategic recommendations.
- Advanced Behavioral Data: Beyond basic metrics, Zepto Atom provides insights into customer retention, search visibility, and full-funnel purchase behavior.
Strategic Implications
Zepto’s entry into the analytics space reflects a strategic diversification, aiming to become a comprehensive data solutions provider rather than just a delivery platform. By offering brands granular insights, Zepto Atom empowers companies to make informed decisions, optimize their presence on the platform, and enhance customer engagement.
The subscription model introduces a new revenue stream for Zepto, complementing its existing business operations. As the quick commerce market in India continues to grow, with estimates suggesting it could reach $5.5 billion by 2025 , Zepto Atom positions the company to capitalize on the increasing demand for data-driven strategies in retail and e-commerce.
Future Developments
Zepto plans to enhance Zepto Atom further by incorporating features like AI-generated customer personas and automated surveys targeting specific customer cohorts. These developments aim to provide brands with even more tailored insights, fostering deeper customer understanding and more effective marketing strategies.
With the launch of Zepto Atom, Zepto is not only expanding its service offerings but also setting a new standard for data analytics in the Indian quick commerce sector.
