Eternal’s Zomato and Blinkit have launched “Main Udega”, an anthem that looks past the delivery bag to the ambitions of the people carrying it. The Hindi track is composed by Amit Trivedi and sung by Junaid Ahmed, with lyrics by Sidhant Mago. Routed Media handled creative supervision and audio production.
The song’s message is that gig work can be a stepping stone rather than a destination. It reflects how delivery partners across India use the job to fund education, build businesses, support their families and chase passions of their own. At its heart is the belief that people can shape their own futures, and the music is built to carry that determination.
Albinder Singh Dhindsa, group CEO, Eternal, said the company is proud of the ways its platforms help people progress in life. He added that the anthem aims to capture the spirit of motivated gig workers chasing their dreams, and that Eternal is grateful to be part of their journeys. Amit Trivedi said that behind every last-mile delivery is a beating heart with its own dreams, ambitions and passions, and that the beats are written to carry that energy and momentum.
“Main Udega” is available on Spotify, Apple Music, Amazon Music, Gaana and YouTube. With it, Zomato and Blinkit shift the spotlight from the speed of delivery to the stories of the people behind it.
