Zomato has unveiled a clever new marketing campaign for its Zomato Quick service, creatively highlighting its 10-minute food delivery promise. The campaign features four films that follow food’s journey from restaurant kitchens to customers’ doorsteps with a nostalgic musical twist.
Each advertisement repurposes the iconic Bollywood song “Ek Do Teen,” cleverly stopping the count at “Dus” (ten in Hindi) to emphasize the service’s 10-minute delivery commitment. The campaign showcases quick food delivery through relatable everyday scenarios.
“At Zomato, we recognize that consumers today expect instant solutions,” explains Sahibjeet Singh Sawhney, Marketing Head at Zomato. “With Zomato Quick, we’re delivering hot and fresh food in only 10 minutes.”
The service achieves its rapid delivery promise by carefully curating restaurant menus to feature only dishes with shorter preparation times, allowing delivery from nearby restaurants in significantly reduced timeframes.
“Our aim is that ads should not feel like ads; they should always entertain and bring a smile,” adds Sawhney regarding the campaign’s nostalgic approach.
Currently available in 15 Indian cities, Zomato Quick offers expedited food delivery from local restaurants. The multi-channel campaign spans digital platforms, social media, OTT services, in-app promotions, outdoor advertising, print media, influencer partnerships, and even updated packaging.
