A significant power shift has taken place at one of India’s most innovative marketing powerhouses. Schbang, the independent Creative, Media, and Technology Transformation agency that has been disrupting the advertising landscape since 2015, has announced a pivotal leadership consolidation as co-founders Harshil and Sohil Karia acquire fellow co-founder Akshay Gurnani’s stake in the company. This … Read more
In a strategic move that significantly expands its digital footprint in cricket’s biggest spectacle, My11Circle has announced a major partnership with JioStar as Co-Presenting Partner for the official digital streaming of Tata Indian Premier League (IPL) 2025. This digital alliance complements My11Circle’s existing role as the official associate partner of Tata IPL, now in the … Read more
In a strategic move that signals ambitious growth plans in the creator economy, Collective Artists Network has appointed Sudeep Subash as the new CEO of Big Bang Social. The appointment comes with a twist—Subash will retain his current position as Chief Revenue Officer of Collective Artists Network, creating a powerful dual role at the intersection … Read more
The campaign takes a hyper-regional approach to celebrate the joy of everyday moments with tea and biscuits. Key Highlights: Summary:Britannia Good Day, one of India’s most beloved cookie brands, has introduced its ‘HEADLINES’ campaign, reinforcing its deep association with chai-time traditions. Recognizing the diversity of its consumers, the brand has taken a hyper-regional approach, creating … Read more
That first step into college life can feel like leaping into the unknown. Without parents to guide you or teachers who know your name, who helps you find your way? According to Nescafé Classic’s heartwarming new campaign, the answer might be in your coffee cup. McCann Worldgroup’s latest 90-second spot for the instant coffee brand … Read more
Tesla Prepares for India Launch with Showrooms in New Delhi and Mumbai. The EV giant moves forward with its India strategy, aiming to redefine the country’s sustainable mobility landscape. Key Highlights: Summary: Tesla is gearing up for its much-anticipated launch in India, selecting New Delhi’s Aerocity and Mumbai’s Bandra Kurla Complex for its first showroom … Read more
Honor commits to a substantial AI investment, while Samsung introduces advanced AI features in its latest Galaxy A series, signaling a shift towards more intelligent mobile devices. Key Highlights: In-Depth Analysis: The smartphone industry is undergoing a significant transformation as leading companies integrate advanced artificial intelligence (AI) capabilities into their devices. This trend enhances user … Read more
The campaign reimagines the classic ‘Rangeela Re’ track, blending nostalgia with modern flair to celebrate the festival of colors. Key Highlights: In celebration of Holi, Crocs has launched the ‘Your Crocs, Your Rang’ campaign, aiming to capture the festival’s essence of color, joy, and self-expression. Central to the campaign is a high-energy dance film featuring … Read more
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