Day: March 7, 2025

ABD Limited (Allied Blenders and Distillers) has announced the appointment of Arvind Hangal and Roshni Chatterjee as Marketing Directors, designating them as Senior Management Personnel with immediate effect. Hangal, who joined the company in November 2011, brings extensive expertise in marketing and brand management. He holds a Bachelor of Science from the University of Mumbai … Read more

Behrouz Biryani has launched the ‘Royal Metal Handi,’ a premium biryani packaging designed specifically for group dining occasions. Available in portions serving two or four people, this innovative packaging aims to enhance the home dining experience during Ramadan. The company claims this represents the first large-scale launch of its kind globally. The brand orchestrated a … Read more

Global management consulting giant McKinsey has acquired ET Medialabs (ETML), a performance marketing and analytics agency, adding 60 analytics specialists from India to its growing digital marketing operations and technology (DMOT) capabilities. This strategic move expands McKinsey’s digital marketing talent pool to over 200 analysts, performance marketers, and data scientists across global hubs in Asia … Read more

The first-ever ad:tech Honours celebrated marketing technology excellence at Yashobhoomi on March 6th, recognizing pioneers transforming the digital marketing landscape. The prestigious awards, launched in collaboration with the International Advertising Association (IAA) India Chapter, marked a significant milestone for the industry. After 14 years of championing digital transformation, ad:tech New Delhi expanded its influence by … Read more

Gurugram-based quick food delivery app Zing has launched its ‘Quick Delivery Promise’, a bold guarantee that orders will arrive within 10 minutes or customers receive a full refund. Backed by Inshorts founder and Shark Tank India judge Azhar Iqubal, the startup is positioning itself for growth in India’s competitive instant food delivery market. The company’s … Read more

Publicis Groupe has announced an agreement to acquire Lotame, a leading independent identity solution provider, as part of its evolving AI strategy. The acquisition is expected to close early in the second quarter of 2025, pending customary conditions. Lotame, a global leader in data and identity technology, operates one of the world’s largest end-to-end data … Read more