Audio brand boAt has collaborated with Swiggy Instamart for a festive Holi campaign that cleverly incorporates Veer Pahariya’s viral dance move that took the internet by storm earlier this year. The entertaining video depicts Pahariya at a vibrant Holi celebration where partygoers—from waiters to elderly couples—continuously pressure him to perform his famous hook step. When … Read more
L’Oréal has named Aniket Basu as Chief Digital Officer for its India operations. Basu, who announced the appointment on LinkedIn, brings extensive experience in digital transformation and consumer engagement. “India is a market of immense dynamism, where digital innovation and consumer engagement are evolving at an extraordinary pace. The opportunities to drive impact, scale transformation, … Read more
Godrej Agrovet Limited (GAVL) has announced plans to acquire the remaining 48.06% equity stake in Creamline Dairy Products Limited (CDPL), transforming it into a wholly owned subsidiary. The board has approved a Share Purchase Agreement with CDPL’s promoter group for 47.38% of the equity. Hyderabad-based CDPL specializes in milk procurement, processing, and dairy product manufacturing, … Read more
Wizikey has introduced a comprehensive social media monitoring solution through its AI-powered Unified Dashboard, designed to streamline PR and communications workflows by eliminating platform fragmentation. The new solution enables real-time monitoring across news and social media channels, instant sentiment analysis, and rapid response capabilities from a single interface. It tracks YouTube, X (Twitter), and Instagram … Read more
Experience Commerce, a Cheil Network agency, has secured the digital partnership for Parle Candy Culture following a competitive multi-agency pitch. The agency will manage social media marketing, media planning, and buying for Parle’s confectionery offerings. Their responsibilities include content strategy, always-on social media management, YouTube optimization, influencer collaborations, and moment marketing campaigns. Mayank Shah, VP … Read more
Ultrahuman has launched “Rare,” positioning it as the world’s first luxury smart ring that combines cutting-edge health tracking technology with premium design aesthetics. Desert Collection The initial release features the “Desert Collection” with three distinctive designs: Each piece in the collection draws inspiration from natural phenomena, transforming these elements into wearable art that balances technological … Read more
Airtel has announced a groundbreaking agreement with SpaceX to offer Starlink’s high-speed satellite internet services to customers across India. The partnership is contingent upon SpaceX receiving necessary regulatory authorizations to operate Starlink in the country. Under this first-of-its-kind agreement in India, the companies will explore multiple collaboration opportunities, including offering Starlink equipment in Airtel retail … Read more
Dabur India’s Réal brand has launched a compelling new campaign urging consumers to “Keep It REAL, Every Time” by switching from sugar-laden colas to their healthier fruit juice alternatives. The campaign directly contrasts cola drinks containing “5 cubes of added sugar in every glass” with Réal Activ’s offering of 100% fruit juice containing no added … Read more
iD Fresh Food has launched a heartwarming TVC campaign celebrating the pan-Indian love for parotas, a dish known by various regional names including Paratha, Barota, Parotta, Parantha, and Brota. Directed by acclaimed South Indian filmmaker Basil Joseph, the campaign showcases how this beloved flatbread transcends regional boundaries while highlighting iD’s preservative-free, ready-to-cook offerings that bring … Read more
QSR leader Wow! Momo has expanded into the FMCG sector with the launch of Wow! Noodles, introducing a distinctive range of fusion flavors including Thukpa, Khao Suey, Manchurian, Korean, and Chinese Bhel to the cup noodles segment. The product is now available nationwide through multiple distribution channels, including quick commerce platforms (Instamart, Zepto, Blinkit, BigBasket), … Read more
All Rights Reserved @2025ViralVault
