Day: March 13, 2025

In a strategic expansion beyond its cocktail origins, Jimmy’s has launched a limited-edition Thandai just in time for Holi celebrations, showcasing the brand’s evolution from niche cocktail startup to mainstream beverage contender. This seasonal offering features an authentic, premium formulation crafted with real saffron, almonds, and traditional spices. Unlike mass-produced alternatives, Jimmy’s Thandai maintains the … Read more

Media veteran Abhishek Joshi has been appointed as Head of ShemarooMe, Shemaroo’s OTT platform. Previously SVP & Business Head at MX Player, Joshi brings over two decades of experience from Sony Pictures Networks, ZengaTV, Reliance Big Pictures, and ABP Group. Reporting to Zubin Dubash, COO-Digital Business, he will oversee strategy, operations, revenue growth, and subscriber … Read more

NSE data reveals India’s stock broking platforms experienced a user base contraction in February 2025, with total registered users falling to 48.97 million from January’s 49.64 million. Market leader Groww maintained its top position despite a 1.68% decline to 13.01 million active users. Zerodha, with a 16.25% market share, saw active clients drop by 1.55% … Read more

Truecaller has launched a new marketing campaign featuring veteran actors Sheeba Chaddha and Deepak Tijori to announce its enhanced integration with iPhone devices. This campaign likely highlights Truecaller’s expanded functionality on iOS following Apple’s decision to open up its Call Kit API to third-party developers. The campaign probably showcases how iPhone users can now identify … Read more

Swiggy Instamart has partnered with Apparel Group to bring Crocs footwear to the quick commerce space, making popular styles like Classic Clog and Classic Sandal available for delivery in just 10 minutes. This first-of-its-kind collaboration brings the global footwear brand to quick commerce in India, initially launching in Mumbai, Bangalore, Delhi, and Gurgaon. Amitesh Jha, … Read more

Pepsi has escalated India’s revitalized cola wars by announcing a significant value proposition: consumers can now purchase a 400ml bottle of Pepsi or Pepsi Zero Sugar for just ₹20. This strategic move, unveiled through a new 30-second advertisement, represents a substantial volume increase from their previous offering. The timing is particularly strategic as India braces … Read more