Ahmedabad-based Torrent Group has completed the acquisition of a 67% controlling stake in IPL franchise Gujarat Titans after receiving all necessary approvals, including from the Board of Control for Cricket in India (BCCI). The stake was purchased from Irelia Company, a wholly-owned subsidiary of private equity fund CVC. According to the Economic Times, the final … Read more
Tinder has introduced Tinder U in India, a specialized in-app feature designed to help college students connect with peers on campus. The feature, exclusive to university and college students, requires registration with a valid educational email address (.edu.in, .ac.in, or .in) for verification. Students can enhance their profiles with details about their college, clubs, and … Read more
Goibibo has named cricketer Rishabh Pant as its new brand ambassador, launching a clever campaign that features both Pant and cricket legend Sunil Gavaskar. The advertisements playfully incorporate Gavaskar’s famous “Stupid, Stupid, Stupid” commentary phrase, using it to highlight poor travel planning decisions. Created by Restless, the content division of MagicCircle Communications, the campaign leverages … Read more
Livfast, a leading energy storage solutions brand, has partnered with Delhi Capitals as their Official Energy Partner for the upcoming IPL 2025 season. The partnership promises to energize the stadium experience through prominent branding, engaging match-day activations, and exclusive digital content. Cricket fans can look forward to behind-the-scenes footage featuring Delhi Capitals players, signed merchandise … Read more
Preetha Athrey has joined The Trade Desk as Director of Brand Marketing, where she will lead brand narrative development for the company in the Indian market. In her LinkedIn announcement, Athrey expressed enthusiasm about joining an organization that aligns with her values while fostering innovation and operating at the industry’s forefront. She highlighted her excitement … Read more
PepsiCo announced Monday its acquisition of prebiotic soda brand Poppi for $1.95 billion, strengthening its position in the rapidly growing functional beverage market. The deal includes $300 million in anticipated cash benefits, bringing the net purchase price to $1.65 billion. “More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles … Read more
The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) are thrilled to announce the much-anticipated return of Goafest to its iconic home in Goa for the 18th edition of South Asia’s largest creative festival. Scheduled to take place from May 21st to 23rd, Goafest 2025 will be hosted at the Taj Cidade de Goa Heritage and Horizon, Goa. This year, the festival is proud … Read more
From zipping through the streets delivering food to tearing up the dance floor, Aakash, a Swiggy delivery partner, is set to take center stage in Amazon MX Player’s Hip Hop India S2 that was launched on March 07, 2025. Hip Hop India is a dance reality show that caters to 18-30 year old audiences in … Read more
Navi UPI has been announced as the official UPI partner for Royal Challengers Bengaluru (RCB) for the upcoming T20 Season 2025. The strategic partnership offers Navi UPI users an exclusive 24-hour early access window to purchase tickets for RCB’s home matches before they become available to the general public. The 18th edition of the T20 … Read more
UNIQLO has unveiled its Spring Summer 2025 campaign ‘Life in Linen,’ starring brand ambassadors Kareena Kapoor Khan and Sidharth Malhotra. The campaign showcases UNIQLO’s Premium Linen Collection ahead of the summer season, emphasizing the fabric’s comfort, versatility, and style through two distinct films. In her campaign video, Kareena is shown wearing UNIQLO’s linen shirt across … Read more
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