The third edition of OTTplay Awards is set to honor streaming entertainment excellence across Indian languages on March 22, 2025. Following its “One Nation, One Award” theme, the event creates a level playing field for OTT content from across the country, making it unique in the industry. Co-presented by Real Juices and powered by Stockgroww … Read more
Google has appointed Anuj Gulati as the new head of global growth marketing for its Gemini AI platform, elevating him from his previous role as group marketing manager for developer, growth, and performance. Gulati announced his promotion through a LinkedIn post. This appointment puts Gulati at the helm of growth strategy for Google’s flagship AI … Read more
Elon Musk’s AI chatbot Grok has become the new sensation among Indian internet users in 2025, following X’s latest update released last month. Unlike competitors like ChatGPT and Google Gemini with their measured, corporate tones, Grok distinguishes itself with an irreverent personality and human-like responses that mirror users’ conversational styles. Developed by xAI, Grok 3 … Read more
Bolstering their shared commitment to public health, TV9 Network, in collaboration with Sensodyne, has launched a nationwide oral health awareness campaign focused on World Oral Health Day on March 20, 2025. Now in its third year, the campaign is themed ‘Take the First Step’ and carries the rallying call #BeSensitiveToOralHealth, urging citizens to prioritize oral hygiene as an essential pillar … Read more
Sony Entertainment Television has formed a strategic partnership with Yas Island Abu Dhabi for Indian Idol 15, aiming to boost audience engagement through branded content. Host Aditya Narayan announced the collaboration, which includes a special visit to Yas Island by contestants. On March 16, 2025, a music video titled “It’s Time To Say Yas” debuted, … Read more
Taboola celebrates a decade-long partnership with Microsoft as they announce an expanded collaboration that now includes Outlook and Microsoft 365 applications. This builds upon their existing relationship across MSN, Microsoft Edge, and Windows experiences. With this expansion, Taboola’s AI-powered advertising technology will reach nearly 600 million daily active users in brand-safe environments. The partnership leverages … Read more
Flipkart has launched its first-ever Gudi Padwa campaign, conceptualized and executed by Wit & Chai Group, highlighting the evolution of festive shopping across three decades while positioning the platform as Maharashtra’s premier festival shopping destination. The nostalgic brand film takes viewers on a journey through the 1970s, 2000s, and 2025, illustrating how shopping habits have … Read more
Duroflex has established a pioneering partnership with Myntra, becoming the first mattress brand to be featured on the fashion and lifestyle platform. This strategic collaboration, launched during Myntra’s Birthday Sale, introduces the innovative campaign ‘Sleep Great to Look Good,’ which positions quality sleep as an essential component of personal style and overall wellness. Unlike previous … Read more
Consumer goods giant Unilever is dramatically reshaping its marketing approach, allocating half of its estimated $7.5 billion annual advertising budget to social media platforms. This strategic pivot represents one of the most significant shifts in advertising strategy among major global brands. The 94-year-old company behind Dove, Ben & Jerry’s, and Hellmann’s is moving away from … Read more
KFC’s unconventional “Believe” marketing campaign has transformed from quirky advertising into a cultural phenomenon. By deliberately breaking traditional fast-food marketing rules, the fried chicken giant has created what essentially functions as a devoted cult following. The campaign discarded conventional approaches of showcasing product close-ups and price promotions, instead embracing abstract messaging and surreal imagery that … Read more
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