Global sports brand PUMA has secured a landmark partnership with the Premier League, becoming the official ball supplier for the world’s most-watched football league beginning with the 2025/26 season. This strategic alliance forms a critical component of PUMA’s brand elevation strategy and strengthens its sports performance credibility. “The agreement with the Premier League is an … Read more
Veteran journalist Deepti Sachdeva is rejoining NDTV to anchor a new prime-time program ‘Newsnight,’ scheduled to premiere Monday, March 24th at 10:00 PM. This marks her return to the network after six years with Times Now, where she most recently hosted ‘Nation Wants To Know.’ During her previous tenure at NDTV, Sachdeva built a reputation … Read more
London-based technology brand Nothing has announced a strategic partnership with Royal Challengers Bengaluru (RCB) as an associate sponsor for the upcoming T20 season. The rapidly growing smartphone company, which recorded an impressive 577% year-over-year growth in 2024 according to Counterpoint Research, will have its logo prominently displayed on RCB players’ trousers—strategically positioned on the left … Read more
Dentsu India has released its “Martech Landscape in India” report, providing insight into the rapidly evolving marketing technology sector. The study reveals how digital infrastructure growth and national initiatives like ‘Digital India’ are accelerating martech adoption across businesses of all sizes. According to the report, digital advertising in India is projected to grow at a … Read more
Renowned advertising professional Santosh Padhi has established a new independent creative agency called Into Creative, aiming to address what he perceives as a leadership vacuum in the industry. The venture launches with a team of six co-founders, including CEO Ayesha Ghosh. “Many seniors are leaving the industry with insufficient creative leaders remaining to guide brands,” … Read more
Hexaware Technologies has announced the appointment of cricket icon Rahul Dravid as its cultural ambassador. The IT services provider has strategically partnered with the former Indian captain to strengthen its employee-focused culture and inspire its global workforce. This collaboration will see Dravid engaging with Hexaware employees worldwide through specialized events centered on leadership development and … Read more
Kingfisher Premium Packaged Drinking Water has secured an impressive sponsorship portfolio for the 2025 IPL season, partnering with seven of the league’s ten franchises. The United Breweries brand, part of the HEINEKEN Company, will sponsor Mumbai Indians, Royal Challengers Bengaluru, Punjab Kings, Sunrisers Hyderabad, Lucknow Super Giants, Rajasthan Royals, and Kolkata Knight Riders. This strategic … Read more
Times Network has announced a strategic consolidation of its English news portfolio, merging Mirror Now into its flagship channel Times Now. This integration represents a significant restructuring aimed at enhancing Times Now’s editorial capabilities and market position in the competitive news landscape. The broadcast network frames this realignment as part of a broader strategy to … Read more
JioStar is unveiling the second edition of Brand Spotlight for TATA IPL 2025, a premium advertising opportunity showcasing select brand commercials exclusively during the crucial first six overs of matches. This year, the initiative expands to include linear TV through Star Sports, beginning with the opening game. Marquee brands participating include My11Circle, Campa Energy, GPay, … Read more
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