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PM Modi to Keynote TV9’s WITT 2025 Summit

Synopsis: Now in its third edition, TV9 What India Thinks Today Summit returns bigger, bolder, and better. As India rises on the global stage, standing at the cusp of transformative change, this two-day mega thought fest will unfold on March 28-29, 2025. Bringing together some of the most influential voices from India and abroad across … Read more

Budweiser 0.0 Celebrates Music Fans in Bold New ‘Yours to Take’ Campaign

Budweiser 0.0 has unveiled an innovative campaign that puts the spotlight squarely on music fans rather than performers. The ‘Yours to Take’ campaign features a stirring anthem dedicated to celebrating live music experiences and the passionate fans who make them special. Shifting the Focus to Fans Breaking from tradition in music marketing, Budweiser’s digital film … Read more

Apple Reportedly Developing AI-Enhanced Watch with Built-In Camera

Apple is rumored to be working on its most ambitious Apple Watch upgrade yet – a model featuring artificial intelligence capabilities and an integrated camera. This development would represent a significant evolution for the device that has dominated the smartwatch market since its introduction in 2015. Camera Integration: A Long-Awaited Feature According to industry sources … Read more

Harish Shetty, ex Ogilvy joins Buzzlab as Client Services Director

Buzzlab, Asia’s first content-led growth consulting firm, announces the appointment of Harish Shetty as Client Services Director. Harish, who was previously a Management Supervisor at Ogilvy, brings over 12 years of extensive experience in advertising, brand marketing and integrated campaigns to the team.  Harish has worked with some of the biggest names in the industry, … Read more

Skore Revolutionizes Couples’ Intimacy with New ‘Won Love’ Product Line

Skore has launched an innovative campaign that’s reshaping how couples approach intimacy in modern relationships. The brand’s new “Won Love” initiative challenges traditional narratives about pleasure, emphasizing that true satisfaction comes from mutual experience rather than one-sided gratification. Breaking Barriers in Intimate Wellness Since pioneering the pleasure product category in India with their rings and … Read more

Swiggy Food Partners with Espressos Anyday to Deliver its offerings in Gurugram

● Espressos AnyDay is a European themed cafe that has recently opened in Gurugram ● Food lovers can order from a range of beverages and cafe food India’s pioneering on-demand convenience platform, has announced an exclusive partnership with Espressos Anyday to home deliver its range of offerings to food lovers in Gurugram. Espresso Anyday is a European themed cafe … Read more

Anupam Mittal Puts KFC’s “Boneless Bot” to the Test in Hilarious New Campaign

In a creative and engaging new marketing initiative, KFC India has partnered with popular entrepreneur and Shark Tank India judge Anupam Mittal to showcase their affordable Boneless Chicken range. The campaign cleverly combines humor, technology, and KFC’s signature menu items in a way that resonates with social media audiences. The Entertaining Instagram Reel The campaign … Read more

How Puma’s ‘Go Wild’ Campaign Revitalizes the Brand’s Humorous Legacy with a Fresh Perspective

Puma has launched its latest advertising campaign, “Go Wild,” reviving the sportswear giant’s tradition of humor-infused marketing while bringing a contemporary twist to its messaging. The campaign marks a significant shift in the brand’s advertising approach, reconnecting with its playful roots while addressing the modern consumer’s desire for authenticity and self-expression. Returning to Humor with … Read more

Meta Revolutionizes Influencer Marketing with New AI-Powered Tools for Brand-Creator Partnerships

Meta has unveiled a suite of advanced AI-powered marketing tools designed to transform how brands collaborate with creators across its platforms. Announced on March 26, 2025, these new features aim to streamline the creator discovery process and maximize the effectiveness of influencer marketing campaigns. Bridging the Gap Between Brands and Creators The latest updates build … Read more