Skore has launched an innovative campaign that’s reshaping how couples approach intimacy in modern relationships. The brand’s new “Won Love” initiative challenges traditional narratives about pleasure, emphasizing that true satisfaction comes from mutual experience rather than one-sided gratification.
Breaking Barriers in Intimate Wellness
Since pioneering the pleasure product category in India with their rings and lubes in 2019, Skore has continued to push boundaries in the intimate wellness space. Now, they’re expanding their offerings with a comprehensive collection designed specifically for couples looking to enhance their connection.
The new product line includes a variety of items catering to different aspects of intimacy – from couples’ pleasure products and foreplay essentials to solo play options. Each product has been thoughtfully crafted to encourage shared exploration and deeper emotional bonds between partners.
Accessibility and Stigma Reduction
In a significant move to normalize pleasure products, Skore has made its entire range available across major quick commerce platforms. This strategic decision addresses two key barriers in the intimate wellness category: accessibility and privacy concerns. Now, couples can discreetly order products and receive them promptly, removing traditional hurdles that might have prevented exploration.
Vishal Vyas, CMO at TTK Healthcare (Skore’s parent company), elaborated on the campaign’s vision: “With Won Love, we are empowering people to rewrite the rules—where you win together in the game of love. It’s about creating a space where both partners feel fulfilled, excited, and free to explore what pleasure truly means to them.”
Shifting the Narrative
The campaign represents a meaningful departure from conventional messaging in the sexual wellness category, which has historically focused on male performance and dominance.
Abhijat Bharadwaj, CCO at Dentsu Creative Isobar, the agency behind the campaign, explained this shift: “For years, sexual wellness advertising has been stuck in a loop; performance-driven, male-centric, and always seen through the eyes of the so-called ‘ladies man’. The man who’s in charge, in control, and always the winner. But real pleasure doesn’t come from control, it comes from connection.”
This perspective aligns with evolving attitudes toward intimacy in India, where younger generations are increasingly prioritizing mutual satisfaction and open communication in relationships.
Meeting Modern Expectations
Market research indicates that Indian consumers are becoming more progressive and open about sexual wellness, with the country’s sexual wellness market projected to grow significantly in coming years. Skore’s expanded product line responds directly to this trend, addressing the needs of couples who seek products that enhance their intimate experiences.
“With Won Love, we’re shifting the narrative from performance-driven to presence-driven. Where intimacy is not about putting on a show, but about showing up for each other. Because when both partners feel seen, heard, and equally satisfied, that’s when love, and pleasure, are truly won,” Bharadwaj added.
As attitudes continue to evolve, Skore’s bold approach positions the brand at the forefront of a cultural shift toward more open, equitable, and fulfilling intimate relationships – where winning isn’t about individual achievement but shared experience.
