Global marketing and technology company DEPT has introduced its AI-driven content platform, DEPT Studios, in India, strengthening its presence in one of the world’s fastest-growing digital markets. Developed in collaboration with Adobe, the platform is designed to help enterprises create and manage personalised content at scale across diverse languages, audiences, and channels.

Built on Adobe’s technology ecosystem, DEPT Studios combines artificial intelligence, creative production, and performance analytics into a single workflow. The platform aims to simplify content operations by connecting strategy, production, and optimisation, enabling brands to deliver localised marketing experiences more efficiently.

The launch comes as businesses face growing demand for personalised content and faster campaign execution. In a market as culturally and linguistically diverse as India, traditional content production models often struggle to meet the required scale and speed. DEPT believes its AI-powered approach can address these challenges while maintaining creative quality.

Globally, DEPT Studios supports more than 25 enterprise clients, including eBay, Uber, and Google, through a network of over 500 specialists across 10 locations. The company reports significant improvements in production efficiency, campaign delivery timelines, and operational costs.

The India launch also reflects DEPT’s broader growth ambitions in the Asia-Pacific region, as brands increasingly invest in AI-led marketing solutions to meet evolving consumer expectations and content demands.