PayU has appointed Shailesh Paul as the new CEO of its digital payments subsidiary, Wibmo. Paul brings over two decades of experience in payments and fintech, having held senior roles at Visa, including Global Head of SMB Acceptance and Head of Merchant Acquiring for India and South Asia.
Megha Soni has been elevated to Head of Brand Marketing for ixigo’s bus division, AbhiBus. In her new role, she will lead brand strategy to position AbhiBus as a national player, focusing on high-impact, ROI-driven initiatives within tight budgets. With over 15 years of experience across travel tech, FMCG, healthcare, and agri-business, Soni has held … Read more
Business Today has elevated Siddharth Zarabi to Group Editor, expanding his responsibilities to include the brand’s digital platform, alongside print and TV. Zarabi will report to Aroon Purie for print and to the digital and TV leadership. Meanwhile, Alok Nair, who has served as COO for nearly four years, will now independently lead Business Today’s … Read more
Indian ethnic wear brand BIBA, in collaboration with Enormous Brands, has launched a heartfelt Mother’s Day campaign that turns attention to the often-overlooked emotional journey of new mothers. Titled #MakeMomsFeelSeen, the campaign focuses on how new moms frequently become invisible as all attention shifts to the newborn. The campaign film captures the quiet reality of postpartum life, portraying … Read more
Titan Company has launched a powerful Mother’s Day campaign under its CSR initiative, Titan Kanya, spotlighting rural mothers who are embracing literacy alongside their daughters. Titled “Aage Badhegi”, the campaign film, created by Ogilvy and produced by Superfly Films, tells the inspiring stories of women reclaiming their right to education—motivated by their children and driven by a desire for self-growth. … Read more
McDonald’s India – North and East has expanded its menu with the launch of a new non-vegetarian item – the Chicken Puff. Priced at ₹59, the Chicken Puff features a flavorful filling of marinated chicken and vegetables encased in a crisp, golden puff pastry. This new addition builds on the popularity of the brand’s Veg Pizza … Read more
MMA Global India, in partnership with GroupM, has launched the fifth edition of the Modern Marketing Reckoner 2025 at MMA IMPACT India in Gurugram. Titled “The CMO’s Guide to Growth Hacking,” this flagship publication offers actionable insights for marketing leaders navigating a fast-paced, disruption-driven business landscape. The latest edition reflects the evolution of the CMO’s role – from brand … Read more
Leo, Enormous, FCB, VML, McCann, Famous, Havas lead shortlist The AdClub announced the Round 1 shortlist of creative entries in the ABBY Awards 2025 powered by One Show. Leo Burnett, Enormous Brands, FCB, VML, McCann, Famous Innovations, and Havas lead the shortlisted entries. Prominent companies in the shortlist are Good Morning Films, Tribes Communications, Atom … Read more
EndemolShine India, a key player in the content creation industry and part of Banijay Entertainment, has announced its entry into branded entertainment. To support this initiative, the company has partnered with Mediascope, a leading agency known for its expertise in brand integrations and advertiser-funded programming (AFP). The collaboration aims to produce high-quality, brand-integrated content that … Read more
Chaaipani, a media and branding agency, has been appointed the exclusive advertising and brand activation partner for the Jagannath Puri Rath Yatra 2025. Attracting over 1.5 crore devotees annually, the Yatra is one of India’s most significant religious events, celebrated with deep spiritual fervor in Puri, Odisha. As part of its mandate, Chaaipani will oversee … Read more
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