Grey India has appointed Kunal Solanki as Senior Vice President, Business – West. With over 20 years of experience across top agencies like Ogilvy, Publicis, BBDO, Havas, and McCann, Solanki brings deep expertise in brand strategy, account management, and integrated marketing across sectors such as FMCG, healthcare, and automobiles. An alum of Xavier’s Institute of … Read more
Partha Sinha, a prominent figure in media and advertising, has moved on from his role as President and Chief Brand Officer at BCCL. He has now joined a multinational company as a Senior Business Officer, according to his updated LinkedIn profile. Known for driving brand-content synergy and revenue growth, Sinha has held leadership roles at … Read more
Publicis Groupe has announced the acquisition of Captiv8, a leading end-to-end influencer marketing platform, in a strategic move to enhance its global capabilities in creator-driven commerce and performance marketing. Captiv8, recently recognized as the top Enterprise Influencer Platform by G2, brings a powerful suite of tools to the table – including a unified data infrastructure, AI powered automation, advanced social listening capabilities, and branded storefronts that bridge influencer … Read more
Piramal Consumer Healthcare has unveiled a bold new campaign for i-pill Daily, reaffirming its commitment to supporting women’s health, autonomy, and informed decision-making. Conceptualized and executed by the DDB Mudra Group, the campaign directly addresses the discomfort and hesitation often surrounding contraceptive purchases and urges women to speak up, ask questions, and assert their right to choose.Despite being one of the most recognized brands in the category, i-pill Daily often sees consumers leaving pharmacies with substitute products—not by preference, but due to societal discomfort and the pressure to remain discreet. This campaign flips that narrative, spotlighting the need for women to insist on what they trust and make empowered, informed choices in the moment that matters. Flipping the Script on Hesitation Shot in a striking black-and-white aesthetic, the campaign film is both reflective and assertive. It uses this visual contrast to highlight outdated stigmas around contraceptive use, while celebrating the growing cultural shift toward confidence, clarity, and autonomy. It encourages viewers – particularly women – to break free from the silence, ask the necessary questions, and choose what’s best for them without apology. Nandini Piramal, Chairperson of Piramal Pharma Limited, emphasized the message behind the campaign:“Every woman deserves access to safe, reliable healthcare that respects her choices. While i-pill Daily has earned its reputation as a trusted oral contraceptive, trust alone isn’t enough – it must be backed by credibility and choice. This campaign is a reminder that reproductive health decisions shouldn’t be left to chance. Women have the right to pause, reflect, and insist on what’s best for them.” Tackling Social Conditioning with Empowerment Menaka Menon, President and Managing Partner – Growth and Strategy at DDB Mudra Group, elaborated on the insight that fueled the campaign: “Though i-pill Daily has been synonymous with the category, cultural taboos and embarrassment often prevent women from asserting their choice at the pharmacy counter. Our campaign confronts that reality by showing the societal shift toward self-assurance and decisiveness. It contrasts today’s empowered women with the passive acceptance that once defined such purchases.” Multi-Platform Rollout The campaign is being promoted across digital platforms such as YouTube and Instagram, and will also be extended to television in key priority markets to maximize visibility and reach. With this initiative, Piramal Pharma not only strengthens its market position but also takes a definitive stand on promoting choice, confidence, and dignity in women’s health.
WPP has successfully retained its global marketing mandate for The Coca-Cola Company, reaffirming the strength of its dedicated unit, OpenX. Originally established in November 2021 specifically for Coca-Cola, OpenX will continue to manage the brand’s global marketing efforts – excluding the North American market. The renewal of this high-profile partnership was confirmed by Manuel Arroyo, Coca-Cola’s Global Chief Marketing Officer, in a LinkedIn post. Arroyo highlighted the continued trust in WPP’s capabilities to deliver strategic creative and media solutions across key international markets. OpenX, a bespoke WPP offering tailored to meet Coca-Cola’s global needs, first won the consolidated account in 2021. Since then, it has been at the helm of Coca-Cola’s creative output and media strategies across several regions worldwide. Julianna Richter, Chief Communications and Marketing Officer at WPP OpenX, also acknowledged the renewal in her own LinkedIn update, expressing enthusiasm about the ongoing collaboration and the journey ahead. The partnership reflects Coca Cola’s commitment to a unified global marketing approach while reinforcing WPP’s position as a leading force in integrated brand communications.
Vogue Eyewear has welcomed Shahid Kapoor as its newest brand ambassador in India, joining actress Taapsee Pannu, who has been the face of the brand for several years. The announcement comes with the launch of a new campaign film that celebrates self-expression and personal style. Set in a modern, gallery-style space, the film showcases Shahid and Taapsee in candid moments engaging in relaxed conversation and introspective exchanges. The campaign promotes the idea of embracing one’s individuality and living authentically, free from societal expectations or norms. “Style to me has always been about self-expression without boundaries,” said Shahid Kapoor. “I’m excited to join the Vogue Eyewear family and be part of a campaign that encourages people to be themselves—unapologetically and without rules.” Taapsee Pannu echoed the message, saying, “Working with Vogue Eyewear has always been about embracing who I am – unfiltered and free. With Shahid on board, we hope to inspire even more people to own their style, their way.” The eyewear collection featured in the campaign blends bold, contemporary silhouettes with timeless classics, highlighting how eyewear can serve as both a fashion accessory and a powerful expression of personal identity. With this dynamic duo at the forefront, Vogue Eyewear aims to strengthen its message of confidence, individuality, and style without compromise.
PepsiCo India’s design team has unveiled a vibrant new limited-edition can series that fuses bold design with musical innovation. These cans celebrate the dynamic collaboration between 7UP and Spotify, featuring a specially curated playlist titled the #7UPSpiceItPlaylist, powered by the musical genius of Indian sensation #Anirudh Ravichander. A Can That Speaks Volumes The can design bursts with quirky characters that are monstrous, musical, and mischievous – capturing the fiery spirit of the #7UPSpiceItPlaylist and adding a playful, eye-catching element to the packaging. This design is not just a visual treat but also a nod to the campaign’s core message: enhancing the spicy food experience through the power of music. The Science of Spice and Sound This collaboration is grounded in scientific research by Professor Charles Spence of Oxford University, which reveals that specific frequencies in music can amplify the perception of spice, making food taste even spicier. Building on this insight, 7UP and Spotify have curated the ‘7UP SpiceIt Playlist’ a collection of high-energy tracks designed to enhance the sensory thrill of eating spicy food. The playlist is available exclusively on Spotify and can be accessed through QR codes featured on the limited-edition cans. Anirudh Ravichander: The Sound of Spice To amplify the initiative, 7UP has unveiled a new digital campaign film featuring music sensation Anirudh Ravichander.Set in a music studio, the film captures Anirudh reaching for a bottle of hot sauce, only to find it empty. Disappointed, he remarks, “I need more spice.” His friend, engrossed in his phone, shows him a video on how fast-paced, high-pitched sounds can make food taste spicier. Intrigued, Anirudh remixes the 7UP Super-Duper Refresher track, adding high-pitched elements before taking a bite. As he turns up the volume, the spice level intensifies. He grabs an ice-cold 7UP, takes a sip, and enjoys the refreshing satisfaction. The TVC concludes with a close-up of Anirudh holding a 7UP can, looking straight into the camera, underscoring the ultimate refreshment. Where to Get Your Can These limited-edition cans are available on e-commerce platforms and select retail outlets. Each can features a QR code that directs consumers to the ‘7UP SpiceIt Playlist’ on Spotify, allowing them to enhance their spicy food experience anytime, anywhere. Spice Up Your Senses So, get your headphones on, turn up the Spice, and cool down with a refreshing 7UP! This innovative fusion of design, music, and refreshment promises to elevate your spicy food moments to a whole new level.
Partha Sinha, a respected veteran of the Indian media and advertising industry, has stepped down from his role at Bennett Coleman and Company Limited (BCCL), also known as the Times Group. Sinha served as the President and Chief Brand Officer, playing a pivotal role in steering the group’s revenue strategies and brand-content integrations. He announced the transition via LinkedIn, revealing that he has taken up a new position as a Senior Business Officer at a multinational corporation. While the name of the company has not yet been disclosed, the move marks a significant new chapter in his distinguished career. Sinha’s tenure at BCCL was marked by his dual focus on monetization and creative brand engagement. Under his leadership, the synergy between editorial content and branding was reimagined, with a strong emphasis on leveraging strategic marketing to drive growth. His career spans multiple industries and includes senior roles at Citibank and several of the most influential agencies in advertising – Ogilvy, Zee, Publicis, BBH, and McCann Worldgroup. With this diverse background, Sinha brought a multidisciplinary perspective to every leadership role he undertook. In addition to his corporate roles, Partha Sinha continues to shape industry standards as the Chairman of the Advertising Standards Council of India (ASCI). He is also an active member of the advisory board at The Advertising Club (The Ad Club), contributing to the evolution of ethical and impactful communication in India’s advertising ecosystem. As he steps into his new global role, the industry watches with interest to see how one of its most influential leaders will leave his mark on the international stage.
The spotlight shone brightly on Wavemaker and ABP Pvt Ltd at this year’s ABBY One Show Awards held during Goafest 2025, with both industry heavyweights walking away with top honors in their respective categories. Wavemaker, a leading media agency under the WPP-owned GroupM umbrella, was named Media Agency of the Year, outperforming 68 competing agencies. The agency delivered an impressive medal haul: six Golds, eight Silvers, and four Bronzes, in addition to a prestigious Grand Prix for their standout campaign for Dream11. The media category this year attracted 1,398 entries, showcasing the depth and intensity of competition. Not far behind was Mindshare, another GroupM agency, securing second place with four Golds, four Silvers, and five Bronzes. EssenceMediacom, also from GroupM, rounded out the top three with two Golds, two Silvers, and two Bronzes, a clean and consistent performance across the board. On the publishing front, ABP Pvt Ltd continued its winning streak, clinching the Publisher of the Year Award for the third consecutive year. With a total of 30 points earned from one Gold, three Silvers, and one Bronze, ABP solidified its reputation as a leader in the publishing space. Bennett, Coleman & Co. Ltd (BCCL) followed closely with one Gold and one Silver, scoring 28 points, while Jagran Prakashan Ltd came in third with two Golds and one Silver, tallying 22 points overall. The first day of Goafest 2025 proved to be a celebration of creative excellence, strategic media execution, and impactful publishing – setting the tone for the rest of the festival.
Goafest 2025 ignited with a powerful convergence of ideas, energy, and innovation, bringing together visionary leaders from media, marketing, and business to truly ‘Ignite.’ This compelling call to action sparked meaningful discourse and creative exchange, urging the industry to challenge convention, fuel imagination, and push boundaries. Against this vibrant backdrop, advertising met ambition, marketing merged … Read more
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