Vogue Eyewear has welcomed Shahid Kapoor as its newest brand ambassador in India, joining actress Taapsee Pannu, who has been the face of the brand for several years. The announcement comes with the launch of a new campaign film that celebrates self-expression and personal style.
Set in a modern, gallery-style space, the film showcases Shahid and Taapsee in candid moments engaging in relaxed conversation and introspective exchanges. The campaign promotes the idea of embracing one’s individuality and living authentically, free from societal expectations or norms.
“Style to me has always been about self-expression without boundaries,” said Shahid Kapoor. “I’m excited to join the Vogue Eyewear family and be part of a campaign that encourages people to be themselves—unapologetically and without rules.”
Taapsee Pannu echoed the message, saying, “Working with Vogue Eyewear has always been about embracing who I am – unfiltered and free. With Shahid on board, we hope to inspire even more people to own their style, their way.”
The eyewear collection featured in the campaign blends bold, contemporary silhouettes with timeless classics, highlighting how eyewear can serve as both a fashion accessory and a powerful expression of personal identity.
With this dynamic duo at the forefront, Vogue Eyewear aims to strengthen its message of confidence, individuality, and style without compromise.
