Nykd by Nykaa has unveiled its latest campaign, titled “Comfiest Bras Ever,” featuring brand ambassador Bhumi Pednekar. The campaign focuses on highlighting the exceptional comfort and support of Nykd’s bras, designed to help women feel at ease-even in the most unexpected situations. Set inside an airplane cabin, the campaign film creatively tests the comfort of Nykd’s bras amid mid-air turbulence, … Read more
In a landmark collaboration, JSW Sports announced on Monday that Olympic gold medalist and global sports icon Neeraj Chopra has partnered with Audi India, the renowned German automotive brand. Chopra, whose historic javelin throw at the Tokyo Olympic Games captivated the nation, now represents Audi India as a symbol of shared values – world-class performance, explosive speed, and iconic stature. Balbir Singh Dhillon, … Read more
Cipla has launched the second film under its national campaign, ‘1935 Se Desh Ki Sehat Ke Saath,’ commemorating 90 years of its commitment to advancing access to treatment and healthcare across India. The film is inspired by a real-life event during a natural disaster and highlights Cipla’s relentless focus on reaching patients even in the most challenging conditions. … Read more
The brand targets a generation focused on self-expression and lifestyle. Magic Moments Vodka has announced Bollywood actress Kriti Sanon as its new brand ambassador, marking a bold step in its efforts to connect with a generation driven by self-expression and contemporary lifestyle choices. The brand, known for its confident and vibrant identity, sees Kriti as a perfect fit. … Read more
In a landmark moment for Indian advertising, Tribes Communication– an independent, fully homegrown agency—delivered a stunning performance at Goafest 2025, South Asia’s premier advertising and media festival. At the prestigious Abby’s One Show Awards, the agency clinched an impressive 26 accolades, including: These honors spanned a wide array of categories, reinforcing Tribes’ creative depth and versatility. This exceptional achievement … Read more
In the new ad, she shares beauty prep tips for her BFF’s wedding-highlighting Colgate’s purple toothpaste for whiter teeth and confidence with nude lips. Bollywood actress Sara Ali Khan recently took to Instagram to share a reel showcasing how she prepped for her best friend’s wedding. From de-puffing her face with ice cubes to sipping chai for … Read more
Zepto, the quick commerce startup, has temporarily suspended operations at 44 of its Zepto Cafe outlets across several northern Indian cities. This move comes as the company works to optimize its supply chain infrastructure to keep up with rising demand. The suspension will remain in effect until the July–September quarter (Q2 FY25) and has impacted dark store locations in Delhi NCR, Agra, Meerut, Haridwar, … Read more
Motilal Oswal Financial Services (MOFS) has launched a new advertising campaign that uses humour to spotlight how bad advice-from unqualified sources-can go hilariously wrong, even for seasoned professionals. The campaign underscores the importance of expert-backed financial guidance. The campaign has been conceptualised by Tonic Worldwide and brought to life by Piccolo Studios. In the series of films, viewers see a … Read more
In recent days, a concerning pattern has emerged involving the Chief Financial Officer (CFO) of a competing firm who, according to internal sources at Zepto, has been orchestrating a smear campaign targeting the company. The alleged tactics include reaching out to Zepto’s investors with unfounded claims, distributing fabricated data through intermediaries, and deploying bots across … Read more
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