A recent Meta-commissioned GWI study reveals that nearly 80% of Indian consumers discover new products through social media, with 96% of these discoveries occurring on Meta platforms, including Facebook, Instagram, and WhatsApp. The study highlights the significant role of short-form video content in driving purchases. Approximately one-third of viewers who watch videos or Reels featuring products … Read more
An AI-powered digital experience lets users create personalised movie posters with Nani, spotlighting homemakers as co-stars. Following the appointment of actor Nani as the brand ambassador for Aashirvaad Masalas in Andhra Pradesh and Telangana, ITC has rolled out an innovative digital campaign powered by AI and delivered via a WhatsApp bot. This experience allows users … Read more
Ajit Singh Kaunsal has joined New Media Holding as vice president and head of marketing. With over 16 years of experience in media marketing, he has led brand transformation, audience growth, and strategic GTM campaigns across digital entertainment platforms. Prior to this, he was associate director of marketing at MX Player and has also worked … Read more
Rohit Talwar has stepped down as Vice President and Head of Marketing at Castrol India and South Asia, with his last working day set for August 8, 2025. Appointed in November 2023, Talwar is leaving to pursue opportunities outside the company, as noted in a stock exchange filing. Meanwhile, Castrol has appointed Vishal Thakkar as … Read more
Axis Max Life Insurance, formerly Max Life Insurance Company, has announced the appointment of Sumit Madan as its new MD and CEO, effective October 1, 2025, pending regulatory approvals. Madan, currently the Chief Distribution Officer, will succeed Prashant Tripathy, who is stepping down on September 30 to pursue personal interests. With over 25 years of … Read more
Cheil X, part of the Cheil SWA group, has appointed Souvik Datta as National Creative Director to strengthen its creative leadership. Datta, who joins from McCann Worldgroup, brings over 23 years of experience with iconic brands like Maggi, Hero, Domino’s, and Asian Paints. At Cheil X, he will co-lead creative alongside Amit Nandwani and report … Read more
SBI General Insurance has appointed Mohd. Arif Khan as Deputy CEO. A veteran banker with over 25 years at State Bank of India, Khan brings extensive leadership experience across retail banking, strategy, and operations. Most recently, he served as General Manager, Network-I at SBI’s Thiruvananthapuram office. Welcoming him, MD & CEO Naveen Chandra Jha highlighted … Read more
Dolly Tayal, Managing Director at Burson Genesis, has been appointed as the National Chair for Marketing Communications and Global Network at PRCAI’s Executive Committee for 2025–2027. A respected industry leader, Tayal’s new role underscores PRCAI’s focus on strengthening global alliances and advancing strategic communications in India’s evolving PR landscape.
Industry veteran Mayar Penkar is set to join DB Corp as COO – Corporate Sales, following the exit of Satyajit Sengupta in April. With over 22 years at Sony Pictures Networks India, Penkar brings deep expertise in sales, digital transformation, and platform-agnostic monetization. His appointment marks a strategic move by DB Corp to strengthen integrated … Read more
Ramsai Panchapakesan, Binu Thomas, and Manish Sharma step into expanded roles to drive growth and innovation. Havas Media India has announced strategic leadership elevations across its investment and business divisions, reinforcing its commitment to innovation and client-centric growth. Ramsai Panchapakesan has been elevated to President – Investments and Partnerships. With over 28 years of media experience, he … Read more
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