Customers across India can now enjoy a limited-time combo inspired by Diljit Dosanjh’s detective in the new ZEE5 film. BURGER KING India has teamed up with ZEE5 to roll out an exclusive ‘Detective Sherdil Combo’ celebrating the release of the comedy-mystery feature Detective Sherdil. Directed by Ravi Chhabriya and produced by AAZ Films, Offside Entertainment, and Maurya Entertainment, the film … Read more
The witty OOH activation playfully transforms direction signs into a metaphor for meaningful connections. Shaadi.com, India’s leading matrimonial platform, has launched a fresh and clever OOH campaign aimed squarely at singles – and it’s turning heads. The central visual: a large-format billboard styled like a road sign that reads “0 KM → Singles Point”, complete with a … Read more
NDTV India has appointed Rohit Vishwakarma as Managing Editor, marking his return to the network with over 21 years of experience in broadcast and digital media. Known for his innovative content strategies and multilingual expertise, Vishwakarma has led editorial roles at Aaj Tak, India TV, TV9, and Editorji, and most recently launched RTV as Editorial … Read more
Team Pumpkin has appointed Vinod Khandelwal as Chief Growth Officer – Product & E-Commerce. With over 17 years of experience across e-commerce, product development, and sourcing, Vinod has held leadership roles at Springwel Mattresses and Nilkamal, where he led key initiatives like the launch of Doctor Dreams. Known for driving innovation and profitability across D2C, … Read more
Gayatri Palande has been appointed AGM – Marketing & Visual Merchandising at Skechers, bringing her creative flair and strategic vision to the global athleisure icon. With a rich background in brand positioning, experiential marketing, and in-store experience design, she’s set to elevate Skechers’ consumer engagement and visual appeal across India.
The renewed agreement includes branding rights, digital collaborations, fan experiences, and a continued focus on grassroots football. Apollo Tyres has announced the extension of its long-standing global partnership with Manchester United Football Club for another three years. The renewed alliance continues a 12-year journey that has driven high-impact fan engagement, boosted brand equity, and fostered community-level football … Read more
The campaign, conceptualised by VML, reflects vivo’s commitment to youth empowerment and individuality. vivo, the global smartphone brand known for innovation and youth-centric communication, has launched its latest campaign titled ‘Dreamchasers’, featuring actor and youth icon Suhana Khan. The campaign is a tribute to Gen Z’s fearless pursuit of dreams and individuality and coincides with the upcoming … Read more
The digital-first journalist-boasting over 15 million followers-returns to mainstream TV with a field-driven approach on one of India’s premier news channels. NDTV India will welcome Shubhankar Mishra to its prime-time lineup from July 2025, marking a return to traditional television for the journalist-turned-influencer renowned for his fearless on-ground reporting and expansive social media presence. Born on 10 April 1993 in Gonda, … Read more
The four-part film series aims to simplify skincare by showing Kaya as a trusted expert in everyday moments. Marico, a leading name in the Indian FMCG sector, has rolled out a new digital-first campaign for its skincare brand Kaya, introducing its refreshed positioning: “Kaya – Science That Sets You Free.” The campaign brings Kaya’s 22-year legacy in dermatological … Read more
Amitabh Bachchan Headlines India Gate’s New Campaign Linking Food with Indian Values. The campaign rolls out across cinemas, television, and digital platforms in a 360-degree push over the next five weeks. India Gate, the renowned basmati rice brand, has launched a new brand film featuring iconic actor Amitabh Bachchan. Titled “India Ka Swaad Chakhte Hai”, the … Read more
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