The partnership aims to craft compelling narratives that redefine how bathware is experienced in India. Aqua Plumbings, a premium bath solutions brand, has announced a strategic creative partnership with Ogilvy India (North), part of the WPP Group and one of the country’s leading creative agencies. The collaboration seeks to reshape how luxury and ultra-luxury bathware … Read more
The company will offer beverages, themed packaging, local vendor partnerships, and a PET bottle-free campaign during the Puri celebration. Coca-Cola India has announced its participation in the upcoming Ratha Yatra 2025 in Puri, Odisha, scheduled from June 27 to July 5. As part of its continued engagement with major cultural events, the brand will drive awareness and … Read more
Order volumes double as the service scales to India’s top metros, delivering fashion in as little as 90 minutes. Myntra is accelerating its focus on ultra-fast delivery with the expansion of its express service, M-Now, to Delhi-NCR and Mumbai, following strong traction in Bengaluru. With this move, M-Now is now available across India’s top three metropolitan markets. The … Read more
Godrej Enterprises Group marked International Yoga Day 2025 by reaffirming its deep-rooted commitment to holistic wellness across its workspaces, shop floors, and product philosophy. The company’s emphasis on health and ergonomics is not just cultural but also reflected in its business. Nearly 10% of its revenue is generated from healthcare solutions, while over 80% of its furniture revenue is … Read more
A striking new billboard collaboration delivers a clever sunscreen reminder-straight from the sun itself. This week, Juhu Beach witnessed the unveiling of a rather sunny surprise. Zepto, in collaboration with Unilever’s Lakmé, launched a bold, creative billboard activation designed not just to catch the eye-but to deliver an essential skincare reminder straight from the source: the sun. … Read more
People make people. Stronger. Bolder. Happier. In a world where hustle culture is often glorified and burnout worn as a badge of honour, Toki enters the scene with a refreshing philosophy: People Make People. And what could be more powerful than people coming together to create something good? Born from a place of love … Read more
Available at select Bata stores, on Bata’s website, and at Hush Puppies EBOs, the new collection prioritizes comfort without sacrificing confidence. Hush Puppies, the global footwear brand exclusively retailed in India by Bata, has unveiled its latest campaign, Ease Please, encouraging working professionals to reimagine their approach to office attire. Fronted by brand ambassador Vir Das, … Read more
The Réal Cheers line features four variants-Jamuntini, Green Apple Mojito, Tonic Water, and Ginger Ale-in bold, caricatured packaging. Réal, the packaged fruit juice brand from Dabur India, has entered the cocktail mixer space with the launch of Réal Cheers-a premium range designed to deliver quality, convenience, and great taste. The Réal Cheers collection features four distinct variants: Jamuntini, … Read more
India continued its winning streak at the Cannes Lions International Festival of Creativity 2025, with FCB India emerging as the standout performer on Day Four. The agency clinched three Gold Lions for its much-celebrated Lucky Yatra campaign for Indian Railways, bringing the country’s total count to 31 Lions—more than double the number won by this stage in 2024. Lucky Yatra, a behavioural … Read more
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