Eeshita Ghosh has taken on a new role as Managing Partner at WPP Media, marking a significant leadership move in her career. Known for her strategic vision and deep expertise in media and communications, Ghosh will play a key role in driving growth, client partnerships, and innovation across the agency’s portfolio. Her appointment underscores WPP … Read more
Google Cloud has appointed Sashikumar Sreedharan as Managing Director for India, succeeding Bikram Singh Bedi, who moves to a strategic APAC role. Previously COO for Google Cloud APAC, Sreedharan brings extensive leadership experience from Microsoft, SAP, and IBM. As India MD, he will lead go-to-market efforts and work closely with customers and partners to drive … Read more
Crafted by Ogilvy Mumbai, the ‘Renu Vs The City’ film captures a child’s journey through illness and urban hardship. Every year, countless families from smaller towns arrive in metro cities like Mumbai in search of free cancer treatment for their children. But without access to affordable accommodation near hospitals, many are forced to live on … Read more
The film promotes informed parenting and highlights the role of nutrition in building young minds. Danone India’s Dexogrow has launched a new digital campaign aimed at raising awareness around cognitive development in children. Titled ‘Desh Dimag Se Banta Hai’, the campaign emphasises that a nation’s future depends on the strength of young minds-and that nutrition plays … Read more
The move enables advertisers to reach 12M+ viewers across India’s expanding connected TV ecosystem. CloudTV has launched its connected TV (CTV) advertising platform, marking a major step into India’s fast-growing digital viewing landscape. To power this new offering, CloudTV has partnered with Magnite, the world’s largest independent sell-side advertising platform. The partnership will enable advertisers … Read more
Lowe Lintas has appointed Anurag Prasad, its Chief Strategy Officer, as the new head of its Gurgaon office, succeeding Naveen Gaur. With over two decades at the agency and a career spanning 25 years, Prasad is known for his strategic leadership on marquee brands like Maruti Suzuki, Google, and Havells. Renowned for blending sharp consumer … Read more
Saakshi Verma Menon has been promoted to Chief Marketing Officer, India Foods at PepsiCo. In her new role, she will lead marketing for iconic brands like Lay’s, Kurkure, Uncle Chipps, Quaker, Cheetos, and Doritos. Sharing the news on LinkedIn, she expressed excitement about shaping the next chapter for these beloved brands and gratitude for her … Read more
Collaboration to scale Ideabaaz as a cultural and entrepreneurial movement across India Ideabaaz – Bharat Ka Apna Startup Manch – a platform spotlighting grassroots entrepreneurship, has appointed YAAP Digital as its integrated marketing partner. The partnership aims to build Ideabaaz into a nationwide cultural and entrepreneurial movement, spanning both digital and offline touchpoints. Co-founded by media entrepreneur Jeet Wagh, Ideabaaz … Read more
Move aims to curb unauthorised financial advice on Facebook and Instagram Meta has introduced a new policy requiring all investment-related advertisements targeting users in India to undergo Securities and Exchange Board of India (SEBI) registration verification. The move is aimed at curbing the rise of unregulated financial influencers and unauthorised market advice on platforms like Facebook and Instagram, … Read more
The campaign is conceptualised and executed by creative agency ting. Swisse, Australia’s leading wellness brand, has launched its Magnesium range in India with a new campaign fronted by actor Aditya Roy Kapur. The campaign has been conceptualised and executed by ting, an India-based creative agency. Breaking away from conventional wellness advertising, the campaign takes a more relaxed, conversational approach. … Read more
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